Many speakers, consultants, and coaches already know that one of the best ways to set yourself apart is by becoming an author, but the idea of writing a book can be daunting! Claudia will present 3 easiest ways to write a book that give you options and incentive to start and finish yours. 

There is no one best way for everyone to write a book, so the goal of this presentation is to give you more creative ways to think about how you can write the book you need. 

Most experts know that your past and present customers can be your best marketing tool. The customers you have worked with successfully. And most people know that your customers can be your best referrals, reaching out one-to-one promoting you and your services. What most people fail to consider is how to leverage their successes with individual customers to promote their skills to a broader audience, build their credibility, and authority in their field. 

Claudia Gere, who ran a multimillion-dollar corporate Customer Success Program, will share with you the power of customer success stories and their many uses to promote your expertise. To get you started she will give you: 

Then she will lead you through the options turning success stories into case studies and the eventual path to your  authority-building book. 

When the mere thought of writing a book all by yourself is overwhelming, the idea of hiring a ghostwriter can be very appealing. Claudia Gere shares what she has learned as a successful ghostwriter (and the horror stories others have shared), including:

1. Best reasons for hiring a ghostwriter
2. Common misconceptions and pitfalls surrounding their role
3. Questions every aspiring author should ask before hiring one

Find out whether hiring a ghostwriter is the right choice for you and your book project, and if it is, the best path forward for you.