Lori is the founder of The Midlife Business Academy and CEO of Igniting Your Business, a website design agency, where she helps entrepreneurs build thriving businesses with strategic marketing. With over 35 years as a business owner, Lori brings deep expertise as a strategic advisor and business coach.
She teaches business owners to "Make Their Marketing Simple" through individual coaching, group programs, and intimate cohorts, translating complex marketing strategies into actionable steps that generate more leads, clients, and revenue. As host of The Midlife Business Academy podcast and a sought-after speaker and media guest, Lori helps entrepreneurs cut through the noise of "marketing speak" and focus on what truly drives business growth—in a way that aligns with the life they want to live.
Presentations
This is an example talk for Lori Lyons
In a world where people trust people over brands, your most persuasive marketing isn’t what you say about yourself—it’s what your clients say about you. In this session, Lori reveals how to move beyond "nice" testimonials and harness the true power of social proof to build undisputed trust.
You will learn to stop begging for reviews and start guiding success stories that actually sell. Lori breaks down the four essential types of testimonials—Results, Experience, Relational, and Emotional—and shows you how to capture the specific stories that make prospects say, “That’s exactly what I want”. From busting common myths about editing to identifying the perfect moment to ask for a win, you’ll walk away with a strategy to sprinkle high-impact proof everywhere your clients make decisions.
Events
Lori Lyons has participated in these events
