Judy Murdoch helps purpose-led service providers become the obvious choice for their ideal clients.
Judy has spent most of her career in marketing and customer research. Early in her career Judy worked in advertising and consumer product marketing focusing on what motivates customers to buy branded products.
After realizing most consumer brands were not making the world a better place, Judy shifted her focus to coaching small business clients. She founded her current business, Marketing Root Work because she noticed how heart-centered business owners, people who genuinely wanted to make a positive difference, struggled with conventional marketing. They were spending excessive time and money on tools that weren't helping them make meaningful connections with right-fit clients.
Judy's strategy is to talk directly with her client's best customers and use the words and language of their customers to create effective, compelling marketing messaging.
Presentations
This is an example talk for Judy Murdoch
As a purpose-led service expert you probably love the work you do and you especially love making a positive difference for your clients. It's probably the reason you started a business to begin with.
What you probably don't like is marketing. In particular you may feel that most marketing tools make it difficult to fully communicate the personal nature of your work and the results you help you clients attain. You may feel frustrated because you put a lot of time and money into creating and promoting offers but you're not seeing much in the way of actual sales.
It's not your fault. Most marketing advice is based on consumer product marketing; low-cost, low-involvement products meant to be sold at high volume.
In this presentation you'll learn how to use a personal, story-based approach to quickly gain your potential clients interest and trust.
Events
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