Writing a book builds credibility, but the right systems turn that credibility into clients, speaking opportunities, and long-term business growth. In this session, Tech Systems Strategist and Architect Brandi Cox shares how authors can use automation, delegation, and streamlined client journeys to create a business that supports their visibility instead of overwhelming them. Attendees will learn how to identify the manual tasks slowing their growth, improve follow-up with prospective clients, and build sustainable systems that increase retention and referrals without adding more work. Whether your book is attracting readers, referrals, or speaking invitations, you'll leave with practical strategies to help your business continue working long after someone finishes the final chapter.

Authors and thought leaders often do complex, transformational work that can be difficult to explain. In this session, Brynn Breuner reveals the real reason smart, talented entrepreneurs still struggle with the words to describe their work. Brynn introduces the Messaging Wheel — her tool for mapping a business at a glance, so clients see themselves in your message and lean in instead of nodding with polite disinterest. Backed by 30+ years in messaging and brand strategy, plus five years coaching TEDx speakers, this session blends real client transformation stories with a live, actionable framework audiences can start using immediately.

Wait. Nobody told you once you put your book on Amazon that it might not turn into an instant best-seller?

Seriously, is your book NOT reaching the people you wanted it to?

If you've done everything you know how to do, or you're exhausted and need a fresh start (with some back-up)--you are in the right place.

Before you jump into another marketing strategy, reconnect with why you wrote your book in the first place.

Who did you want to reach?

What transformation did you hope to make possible for your reader?

And what did you want your book to do in the world?

In this interactive session, Writing Coach and Book Strategist Donna Knutson will help you reconnect with your book’s vision and define—or rediscover—its mission.

This isn’t just another talk. It’s a restart. Let’s put your book back in motion.

Getting your book into a bookstore isn’t the goal—building a partnership that benefits you, the bookstore, and its community is. As a bookstore owner, publisher, and author, I’ll take you behind the counter to share what I’m really looking for when authors approach my bookstore. I’ll explain why simply introducing yourself as an author or asking for a book signing isn’t enough, what makes me want to learn more about an author and their work, and how you can approach bookstores with ideas that create mutual value rather than more work for the owner or staff. We’ll talk about the business realities behind bookstore decisions, the importance of knowing your audience, and how your book can become the starting point for experiences, conversations, and community connections. My goal is to help you stop asking, “How can I get my book into this bookstore?” instead: “What can we create together?”

Writing a great book is only the beginning. The real opportunity comes when you use your expertise to become the trusted authority your audience seeks. In this session, Erik K. Johnson shares how authors can leverage podcasting and compelling storytelling to extend the life of their book, attract ideal clients, increase visibility, and create meaningful speaking opportunities. Attendees will discover why creating more content isn't the answer, how to become someone worth listening to, and how a podcast can become an evergreen client-acquisition machine that builds authority long after a book is published. You'll leave with practical strategies to transform your message into lasting influence and stronger business relationships.

As a purpose-led service expert you probably love the work you do and you especially love making a positive difference for your clients. It's probably the reason you started a business to begin with.

What you probably don't like is marketing. In particular you may feel that most marketing tools make it difficult to fully communicate the personal nature of your work and the results you help you clients attain. You may feel frustrated because you put a lot of time and money into creating and promoting offers but you're not seeing much in the way of actual sales.

It's not your fault. Most marketing advice is based on consumer product marketing; low-cost, low-involvement products meant to be sold at high volume.

In this presentation you'll learn how to use a personal, story-based approach to quickly gain your potential clients interest and trust.

In Book to Bank: How to Cash In on Your Content, publishing strategist Karen Strauss shows entrepreneurs and experts how to turn their book into a profit-generating business tool. Rather than chasing book sales, Karen reveals how to strategically use your content to attract clients, secure paid speaking opportunities, and expand your brand authority. With over three decades of experience helping authors become industry leaders, she breaks down proven models for monetizing your message, building multiple income streams, and positioning your book as the cornerstone of your business growth strategy.

Tired of posting content that goes nowhere? Running ads that drain your budget? Sending emails into the void? You're working harder than ever on marketing, but the results just aren't there.

Here's the truth: it's not that your marketing doesn't work. It's that your channels aren't working together.

In this session, I'm pulling back the curtain on the Marketing Trifecta, the same integrated framework Fortune 500 companies use to dominate their markets, adapted for businesses like yours. You'll discover how paid ads, organic social, and email marketing create an unstoppable system when they actually talk to each other.

No more throwing spaghetti at the wall. No more wondering where your next client is coming from. Just a clear, proven roadmap that turns your scattered efforts into predictable growth.

If you're ready to stop spinning your wheels and start seeing real results, this presentation is for you.

In "The Author Advantage," join Lynda Sunshine West, founder of Action Takers Publishing and 59 times International Bestselling Author, as she reveals how your book can elevate your brand and attract clients. This dynamic session delivers practical strategies and transformative insights, ensuring your authorial debut is not just a launch but a leap toward unparalleled brand recognition.

You'll walk away with:

1. Insights on Positioning Your Book as the Ultimate Business Card
2. Strategies to Extract and Amplify Key Insights from Your Book
3. Techniques for Using Your Book to Maximize Your Visibility

Whether you're an aspiring or seasoned author, "The Author Advantage" will equip you with the tools, strategies, and inspiration you need to transform your book into a powerful tool for client attraction and brand elevation. This session promises to empower you in your quest to build an unforgettable brand.

Your book is an authority asset, and like every asset in your economy, it needs a job.

Author, publisher, media host, and Economy Creators founder Mary Reiss Farias shows authors how to think beyond book sales and intentionally put their books to work. Participants will explore what they want their book to accomplish, whether it is positioned to successfully do that job, and how it can become the foundation for greater authority, visibility, relationships, and opportunities.

Mary demonstrates how one book can lead to podcast and media appearances, speaking opportunities, clients, collaborations, partnerships, additional intellectual property, and meaningful professional connections.

Participants will leave looking at their books differently—not simply as products to promote, but as working assets within a larger YOU-Shaped Economy—and with a clearer understanding of how to intentionally put what they've already created to work.

You wrote the book. Now, what if your story could make it to the big screen? 🎥

For authors who want to learn how to take their book from the page to film or television.

In this workshop, you’ll discover:

✨ What makes a book adaptable for film

🎬 The steps involved in turning your story into a screenplay

📖 What authors need to know about film adaptation rights

💰 How to position your project for producers, investors, and filmmakers

🎤 How to create a compelling film pitch

🚀 How to begin developing your book as a potential movie or TV project

Your book already has a story. Let’s explore its potential on screen.

Many authors take the stage to promote their books by summarizing the text. There is a message that is much greater!

In this talk you'll get the materials to build interest in you as an author that is beyond what fits between the covers of your latest work.

Many entrepreneurs believe they need to do more marketing to attract clients. However, when their message is unclear, even the best marketing strategies can fall flat. In Design a Powerful Marketing Message: How to Attract More of Your Ideal Clients!, Nicki Chang-Powless will show you how to create a compelling message that helps the right people recognize that your business offers the solution they need.

During this presentation, you will:

• Discover three critical steps for creating a magnetic marketing message that connects with and captivates your audience.
• Uncover the messaging mistakes that can hold a business back
• Unlock the key to deciding where to invest your marketing time and money.

You will leave knowing how to clearly communicate your message, connect more effectively with the clients you want to reach, and use your message as the foundation for marketing that generates better results.

Most authors measure a successful book launch by copies sold or bestseller status. But for an entrepreneurial author, the bigger opportunity is what happens around the book.

Book launch strategist Robbie Samuels will share how to strategically design a launch that builds relationships with prospective clients, referral partners, and other influential people while generating the reviews and visibility that give a book credibility.

You’ll discover why Robbie recommends building a prospect-filled launch team, how a soft launch can generate 50+ Amazon reviews before a public launch, and how to create meaningful conversations that can lead to speaking opportunities, referrals, clients, and revenue.

You’ll leave thinking differently about your book launch: not as a short-term promotional campaign, but as a business development strategy designed to open doors long after launch day.

The Brand Behind the Book

Writing a book establishes your expertise, but the book alone does not build the visibility, credibility, or opportunities you want. In this engaging presentation, Rochelle “SLAY” Hemingway shows authors how to leverage the brand behind the book to become more visible, memorable, and positioned for opportunity. Your book should be more than a finished product...it should be a strategic asset that opens doors to speaking engagements, clients, partnerships, media opportunities, and meaningful connections.

Rochelle will explore how your image, executive presence, personal brand, messaging, and positioning work together to amplify the authority already contained in your story and expertise. You will discover how to move from simply being known as an author to being recognized as the expert, leader, and go-to authority behind the book.

Because your book may get you noticed, but your brand is what makes you memorable.

You put enormous energy into writing and launching your book, then wonder what comes next.

I believe the real opportunity often begins after the book is published. In this session, I’ll show you how to turn one book into ongoing visibility, conversations, collaborations, speaking opportunities, podcast interviews, and potential clients.

I’ll help you find the right audiences, create one clear next step for your readers, stay visible long after launch week, and build relationships around your message.

Your book is not allowed to be a one-time event. Let's help it become the starting point for much more.

Your book is more than a product on Amazon.

In this practical session, publisher, author, and AI business strategist Wilda Kier will show authors how to organize the knowledge, stories, frameworks, research, and resources behind their book into an Author Business Brain.

Many authors have valuable content scattered across manuscripts, notebooks, emails, interviews, computer folders, cloud drives, and social media posts. Because their intellectual property is disorganized, they consistently struggle to market their book, create content, prepare for interviews, develop speaking topics, or recognize the opportunities already hidden inside their work.

Wilda will teach authors how to identify what they already have, organize their book-related assets, uncover missing materials, and create a simple system that supports speaking, media, partnerships, client attraction, and continued audience growth.

Attendees will leave understanding how to transform one book into an organized platform for greater visibility, authority, income, and impact without constantly starting over.