Heather Masters has been writing since she could first hold a pen. Her very first story, written at age five, prompted her teacher to ask if she'd copied it from a book—a moment that planted a seed she's been nurturing ever since.
Today, as the founder of Creative Writing Tips Club and the self-described "Accidental Writer," Heather leads one of the most organically grown writing communities online. What began as a 30-day writing challenge for five members in May 2020 has blossomed into a thriving community of over 9,600 writers from around the world—without a penny spent on promotion. That first challenge revealed something Heather couldn't ignore: her joy in witnessing writers discover their unique voices, challenge their creative boundaries, and actually finish what they start.
What makes Heather's approach distinctive is her background as a trainer in Neuro-Linguistic Programming. She understands that words aren't just tools for storytelling—they're instruments of transformation that reveal hidden beliefs and reshape minds. This insight informs everything she teaches, particularly her passion for "show, don't tell," which she views as the essential bridge between a writer's imagination and a reader's transformation.
Heather's philosophy is simple but profound: words change the world one reader at a time. She helps writers balance authentic self-expression with awareness of their audience, teaching them that truly successful writing serves both the writer's creative truth and the reader's need for connection. Through her podcast interviews with published authors, her weekly courses, and her intimate coaching programmes, she demonstrates that there's no single path to writing success—only the path each writer must forge for themselves.
Though she pursues this work part-time, Heather's dedication is full-hearted. She believes words hold the magic for change and transformation—proving, as the saying goes, that the pen truly is mightier than the sword.
Presentations
This is an example talk for Heather Masters
Stop writing to impress other writers. Start writing to transform readers.
Here's the truth that'll make you squirm: that beautiful metaphor you laboured over? That intricate prose you polished for hours? Your reader's brain processed it in 0.3 seconds and moved on. Meanwhile, a "simple" scene you barely thought about is still lodged in their memory three years later.
Why?
Because most writers are unknowingly writing for the wrong audience—other writers, not readers. And the human brain knows the difference.
In this session, Heather Masters—NLP trainer and founder of the 9,600-member Creative Writing Tips community—will show you exactly what's happening in your reader's brain when they encounter your words. You'll discover why some stories haunt us for years while others evaporate instantly, and why it has almost nothing to do with "good writing."
You'll learn:
- Why "show, don't tell" works neurologically—and why you're probably doing it backwards
- The invisible contract between your ego and your reader's transformation (and which one you're actually serving)
- How memory, emotion, and language create lasting impact—and how to architect scenes that leverage all three
- The one question that instantly reveals whether you're writing for applause or impact
This isn't about dumbing down your writing. It's about understanding that the brain doesn't process "literary merit"—it processes emotional truth, sensory experience, and transformation. Master that, and your clever writing becomes powerful writing.
The Challenge: Bring one scene you're secretly proud of. We'll examine whether it serves your ego or your reader—then rewrite it to do both.
Fair warning: This session will make you rethink everything you thought you knew about "good writing." Come ready to be challenged.
WHO SHOULD ATTEND: Writers who suspect their work isn't landing the way they hoped—and are brave enough to find out why.
Events
Heather Masters has participated in these events
