When I launched my first fiction book, I invested over $20,000 in ads, promotions, and tools the industry said I “had to have.” The result? I ended up in the red, overwhelmed, and questioning if I was cut out for this author life.

That costly mistake, however, became the turning point. I realized tools alone don’t build a successful author career—goals and strategy do. By refocusing on my why, identifying my ideal readers, and creating a business strategy around my books, I transformed my writing journey into a thriving publishing and coaching business.

In this session, I’ll share practical lessons learned from moving through traditional, self, and hybrid publishing, and how each shaped the way I support authors today. Attendees will also experience guided exercises to help them:

• Redefine what success looks like on their own terms

• Clarify their why and who their books are meant to serve

• Outline a simple, 90-day strategic plan that ties tools to goals

• Understand the “essential trinity” of book success: the editor, the cover designer, and the coach

This session blends real-world case study with actionable strategy. Authors and aspiring book professionals alike will leave with not just hope, but a practical roadmap to move forward with clarity and confidence—working smarter, not harder.

Key Takeaways:

• Tools don’t equal success—goals and strategy do.

• Real-world lessons from traditional, self, and hybrid publishing.

• A personalized mini-plan to align writing with business.

• Why every author needs the “essential trinity” to thrive.

You didn’t start your business just to stay stuck in survival mode, working way too hard for way too little. You started it to make a real difference — and live a life you love. But if you're still spinning your wheels with low-ticket offers, chasing clients, or undercharging for your brilliance... It’s time for a better way.

In this high-value session, you’ll discover how to turn your mission into a magnetic message and a high-ticket offer that feels aligned — and actually sells. Whether you're a coach, consultant, or service-based expert, you'll learn 3 simple shifts that will help you consistently attract right-fit clients who are ready to say YES… without pushy sales tactics or constant marketing burnout.

You’ll learn how to turn your mission into a magnetic message, attract aligned premium clients, and sell high-ticket offers with ease, confidence, and clarity.

Based on her international bestseller, “Guerrilla Publicity”, 4x Best Selling author and publicity expert, Jill Lublin, shares simple strategies and doable tactics- helping you to stand out, get noticed and go from unknown to newsworthy. Whether you're already an author or you want to write a book, Jill will reveal insider secrets that any author must know!!

Dig down into what makes your genre tick! Discover what editors, agents, and audiences want, and learn how to give it to them—all the while staying true to your vision.

1) Understand the real purpose of publicity- To boost your credibility and amplify your visibility. 

2) Uncover your "Oooooo, Ahhhhhh!" factor. Find the Wow! that sets you apart from the crowd. 

3) You are the news! Craft a riveting message that lets others know who you are and what you do.

4) Simplify! Learn how the pros mesmerize the masses by tailoring their message to the level of a five-year-old. 

5) Pass the all-important "Who cares?" test by showcasing your expertise in a way that commands attention. 

In "The Author Advantage," join Lynda Sunshine West, founder of Action Takers Publishing and 44 times International Bestselling Author, as she reveals how your book can elevate your brand and attract clients. This dynamic session delivers practical strategies and transformative insights, ensuring your authorial debut is not just a launch but a leap toward unparalleled brand recognition.

You'll walk away with:

1. Insights on Positioning Your Book as the Ultimate Business Card
2. Strategies to Extract and Amplify Key Insights from Your Book
3. Techniques for Using Your Book to Maximize Your Visibility

Whether you're an aspiring or seasoned author, "The Author Advantage" will equip you with the tools, strategies, and inspiration you need to transform your book into a powerful tool for client attraction and brand elevation. This session promises to empower you in your quest to build an unforgettable brand.

There’s the book you want to write and the book a publisher – and readers – will buy: Are they the same book? Literary agents receive 1500+ manuscripts a month. Publishers receive 10,000+ manuscripts a year. If you want to get a publishing deal and more readers, you’ve got to know what publishers (and readers) buy and how to make your book stand out from the pack. Publishing coach, Randy Peyser, pitches books to agents and publishers after her company edits or ghostwrites them through her company, Author One Stop, Inc. www.AuthorOneStop.com.  Randy will tell you exactly what you need to know to get an agent or publisher to offer you a contract.

Authors and aspiring authors will discover how to craft and deliver compelling narratives that captivate readers and audiences. Learn techniques for integrating personal and fictional stories into your books and presentations to make your messages more relatable, memorable, and persuasive. This session will provide practical tips for engaging your audience emotionally and enhancing your storytelling skills, ensuring your content leaves a lasting impact and effectively inspires and influences your readers and listeners.

Writing is both a creative act and a practical habit. When you make intentional space to write, even for a few minutes, you gain more than words on a page. You gain clarity, focus, emotional release, and momentum. This talk invites people to reframe writing not as another obligation, but as a rhythm of grace that helps them get more done and feel better.

This interactive session is designed for writers, creatives, and content creators who are ready to overcome resistance and start writing with purpose and momentum. Through live prompts, reflection exercises, and practical strategies, Sarah S. Brown leads attendees from idea overload or blank-page paralysis into a renewed writing rhythm.

Participants will:

• Identify personal roadblocks through guided journaling
  
  

• Try on-the-spot writing techniques to boost creativity
  
  

• Build a personalized breakthrough plan they can use right away
  
  

• Leave encouraged, equipped, and ready to show up to the page
  
  

Blending storytelling, humor, and hands-on practice, this session turns writing into an experience—not just a task.

In today’s competitive market, standing out and establishing authority is more crucial than ever. Discover how writing a best-selling book can serve as the ultimate business card, setting you apart as an expert in your field. This talk will guide you through the transformative power of authoring a book, showing you how to leverage this tool to increase your visibility, impact, and income. Whether you’re a seasoned entrepreneur or just starting out, learn the strategies to make your book a reality and use it to propel your business to new heights.