Frances Pratt is the CEO of Metisan and a Sales Solution Architect with over 30 years of experience helping businesses unearth the relationships that power their growth. As the bestselling author of More Sales Less Marketing, Frances is on a mission to "take the yuck out of selling" and has set a bold goal to empower 1 million women entrepreneurs by 2030.

With a background in IT and an MBA, Frances combines strategic rigor with a deep understanding of human psychology. She specializes in helping highly intelligent, purpose-driven teams build authentic sales roadmaps that deliver results without "pushy" tactics.

For the Power Gap Summit, Frances focuses on closing the Revenue and Network gaps. She provides actionable frameworks to help women entrepreneurs price their value with confidence and leverage relationships strategically. Her approach transforms selling into an empowering, sustainable execution model that fuels long-term success.