With 30 years of experience that should have given her a PhD in hearing "Not now", Bethany George discovered why prospects run from traditional sales approaches. As founder of The Sales Mystique, she replaces conventional sales pressure with her refreshingly human Trust Styles framework.
Bethany helps businesses move beyond the "repeat after me" sales culture by teaching them how to build trust based on who they actually are. Through her Trust Styles framework, she shows sales professionals and business owners how their natural way of connecting with people is their biggest competitive advantage. The result is a sales process that allows the individual to show up consistently, build real relationships, and create revenue that doesn't depend on pressure tactics or burning people out.
Presentations
These are example talks for Bethany George
You finally hired a sales person. So why are you second-guessing the whole decision? Most business owners go into the hiring process without a clear picture of what they're actually hiring for. Someone with industry knowledge? A proven track record? Full time or part time? And once they're on board, how do you even know if it's working when your sales cycle is months long?
https://youtu.be/qKQXwCGZ6Ys
Most sales training gives you a formula and tells you to push through the discomfort. Follow the steps. Use the script. And if it still feels wrong? That's just resistance. Push harder.
But what if the discomfort isn't a mindset problem? What if you've simply been handed the wrong tools?
In this session, Bethany George introduces the Trust Styles framework, a personality based approach to sales that starts with one radical idea. That the way you naturally build relationships IS your sales strategy. You just haven't been given permission to use it yet.
Through live demonstration, storytelling and a hands on group experience, you'll discover which of four Trust Styles drives how you show up, why your deepest fear in sales is actually the flip side of your greatest strength, and how to stop selling like someone else and start building trust the way you were actually wired to do it.
This isn't motivation. It isn't a new script. It's permission to sell differently.
Events
Bethany George has participated in these events
