The Authentic Marketing Summit
Name
The Authentic Marketing Summit
Created 1 year 2 months ago
Organizer Michael Whitehouse
The Authentic Marketing Summit
Business Areas
Business Marketing Mindset
Topics
Affiliate Marketing Appreciation Marketing Article Marketing Authentic Sales Authenticity Content Marketing Digital Marketing Internet Marketing LinkedIn Marketing Marketing Marketing Strategy Podcast Marketing Relationship Marketing Reputation Marketing Sales Social Media Marketing
Timezone
Timezone: Eastern Time (US and Canada)

Event date(s): -

Registration ends: Fri, May 19, 2023 10:00 PM (11 months 4 weeks ago)

Description

This event is running Monday, May 15th, 2023

For too long we have been taught that we need to be aggressive, manipulative, and pushy to make sales.

Tactics like false scarcity, creating anxiety, bait and switch webinars, and all the rest make us uncomfortable, but we've been told that that is what is required to run a business.

So we try half heartedly to use strategies that feel gross and uncomfortable, and our businesses suffer.

There is a better way.

This event is all about how to effectively market a business and sell products with authenticity, integrity, and honesty.

We are looking for speakers who can teach the audience how to create positive feelings, community, and make the lives of their prospects better without pressure, stress, anxiety and all the other gross stuff that we find in traditional internet marketing.

 

This is not a typical “sit and listen” summit. This is an interactive summit, designed to engage the attention of the audience and create a memorable experience while also sharing valuable, actionable information.

We want the audience to leave with new solutions, new connections, and new resources, as well as specific action steps and ways to follow up.

The Audience

The audience for this event are heart-centered entrepreneurs and solopreneurs  These are people who got into business to serve and create value. They are fed up with the morally bankrupt marketing strategies they have been taught and are looking for a better way to grow their business in alignment with their values.

 

Speaker Expectations

  • Promote the event and generate a minimum of 10 opt-ins
  • Attend for at least 2 hours in addition to your speaking time
  • Actively engage with other speakers and participants throughout the event


 

Your Speaker Experience

This event is produced by Michael Whitehouse, and Michael creates events that a fun, engaging, exciting, and valuable to the audience and the speakers. This is not a watch with your camera off while you do something else event. This is not a drop in, give your talk, and leave event. This is an interactive event!

We want to create an event that you will enjoy speaking at and get value from. More interaction is always better than less interaction. That keeps the energy up in the room, keeps the audience engaged, and makes it more fun for you.

You are welcome offer your gift (the one you put in the application) during your talk as long as it is low key and not pitchy. Offering good. Infomercial bad.

15 minutes is not a lot of time to go deep, so you are welcome to invite the audience to a follow up event where you can do much more into depth on your topic. It is required that your talk during our event provide valuable, actionable information. It is recommended that your follow up event do the same as well, and not simply be a pitch to sell something without offering more value during that event.


 

Live and Pre-recorded Speakers

During the event, we will have 8-10 live speakers, each speaking 15 minutes each. We will also have as many as 5 pre-recorded speakers.

Pre-recorded speakers will provide us a 10 minute video of their talk. This video will be sent out to everyone registered for the event in the run up to the event. You are then welcome and encouraged you attend the event live to interact with those who watched your talk in our breakouts, Q&A, hotseat and other engagement sessions.

If you would like to participate but are unable to attend live, you are welcome to apply and note on the application that you would like to be a pre-recorded speaker.

Important: pre-recorded talks are not sent out until and unless you have achieved the promotion requirement.


 

Pre-Event Speaker Meet-Up

In our experience, one of the greatest forms of value our speakers get is the connection with other speakers. They have found clients, vendors, mentors, partners, and friends among their fellow speakers.

To facilitate this, we will be hosting a 90 minute, pre-event speaker meetup on Tuesday, May 2nd at 4 PM Eastern. 

This is not required, but is highly recommended because of the value it will provide for you.


 

Event Style

The event will be a live, Zoom-based event running 11 AM to 5 PM Eastern Time.

We're aiming for engagement. We want an event where people feel they are part of something, not where they feel like they are watching a YouTube video.

This means that we'll have interactive activities. It means we encourage interactive presentations.

It also means that we encourage speakers to be there for as much of the event as possible because you'll be making some connections while you're there. (Live speakers are required to attend for at least 2 hours of the event)

 

Schedule Structure

Speaking slots will be 15 minutes, or, if your presentation is interactive we give you an extra 5 minute for a total of 20.

Each hour will be formatted as follows:

0-15 Speaker

15-30 Interaction

30-45 Speaker

45-60 Interaction

Interaction may be speed networking, hot seat coaching, Q&As, or anything else.

Do not assume that the interaction block after your talk is for your Q&A, but if you do get a good flow going with the audience and they are highly engaged, I may choose to just let that keep going if the vibe is good.

 

Recordings

All presentations will be recorded. 

Any speakers who achieve the minimum number of opt-ins (which should be all of you, right?) will have their presentation shared out to the entire list of registrants in the days after the event.

Additionally, some videos may be shared out to attendees or others on my list for various reasons including promoting that speaker's affiliate link or program.

By applying to this summit, you are granting ConCardia, LLC and Michael Whitehouse full and irrevocable rights to all recordings made during the event. Event partners may also share and use the recordings at the discretion of ConCardia, LLC. These recordings may be edited and deployed in any way that we choose for the benefit of our audiences.

 

Promotion

Speakers are expected to generate a minimum of 10 opt-ins. Swipe copy will be provided, or you can write your own copy. If you write really good copy, I'll share it with the other speakers and credit you.

In addition to traditional swipe copy, Guest Letters will be provided which you can share verbatim as a letter from the organizers to your audience.

If you bring in at least 25 opt ins, event producer Michael Whitehouse will promote your affiliate offer to his entire list including all summit registrants. (After the event, a final leaderboard will be shared. It is up to you to send content to share to Michael. You must take advantage of this within 60 days of the conclusion of the event.)


 

Speakers
How To Have A Strong Digital First Impression & Get More Clients From Online
Bonnie Dickson Visibility Strategist & Photographer

In this brief but detailed presentation, the audience will learn:

  • What a digital first impression is
  • Why it’s important to use planned & curated imagery specific to their business
  • How to have a strong digital first impression online

During the presentation, I will guide the audience through a 5-question Business First Impression Checklist, in order to gauge their businesses' current digital first impression online.

Your Marketing Sucks Because Your Strategy Sucks
Chris Burns Owner/Founder

Is your marketing falling flat? Struggling to gain attention or generate results online? Interested in boosting lead generation and sales? I can help.
 

Most small businesses struggle because they do not have a strategy. The plan you have in your head doesn't count. 

If you don't have a strategy, how do you know if your efforts are working, how do you know what to post or if you are on the right track? Truth is, most don't know. 

 

Your answer lies within a strategy. But don't worry, a strategy doesn't have to be time-consuming or complicated. 

 

I teach businesses and marketers how to build a short yet robust strategy. More importantly, I'll teach you how to implement those tactics and how to make time to achieve your goals. 

 

This is so easy it's going to be fun because results are fun. 

Leadership Marketing
Digital Marketing Social Media +2
How to Make Bank And Create Raving Fans For Life... With Authentic Conversational Email Funnels
Csaba Borzasi Emotional Response Marketer

I want to share a recent case study with you breaking down a new type of funnel that has a 72.12% landing page conversion rate, 84% welcome email open rate, 43% click-through rate… and a 50 PERCENT(!) reply rate to the first 2 emails… all because of something I call “Elegant Conversational Persuasion"

Marketing
Copywriting Email List Building +2
From Email Marketing to Authentic Marketing
Ellen Finkelstein Founder, Change the World Marketing

Email marketing has a bad rap for being salesy and disrespectful of the needs of the subscribers. But you can leverage the power of email marketing – and get better results – using an authentic voice and making sure every email is useful for all your subscribers. In this presentation, Ellen will:

  1. Show you why the guru teaching of one Call to Action in an email is wrong
  2. Explain how to use stories to engage your readers
  3. Show you how to write long emails that people thank you for!
7 Steps to Social Selling with LinkedIn
Iris Culp Principal & Founder

If you have been on LinkedIn as you've been building your business, you've bumped into the term “social selling”. This session unpacks the term and outlines a system for success on LinkedIn. We'll cover how to assess your brand's effectiveness on this important platform and how to take immediate steps to gain visibility. 

The Power of Journaling in Building an Authentic Marketing Strategy
Jade Francesca Aligned Marketing Strategist

Are you tired of piling up tasks you “need” to do for your marketing without ever really knowing where to start, what to prioritize, or even how to make sure that what you’re doing is ACTUALLY going to benefit your business? 

 

I was tired too. Between all the noise in the online space about marketing and what you “need” to do (e.g. go viral, start your podcast, participate in a summit, make 6 tiktoks a day, do a ton of engagement, contact 10+ new people a day, and I could go on), I felt utterly and completely lost. 

 

I tried my best to incorporate several different methods into a “patchwork” type of strategy and hoped for the best — but “the best” is not what happened. For months, I didn't even ask myself how I felt about any of it. I was just going through the motions, adding new tasks to my ever growing marketing to-do list without ever asking myself if any of what I was doing was actually helpful for my business. I assumed it had to be, because I had seen that advice coming from experts. 

 

And since they’re experts, they know better, right? 

 

Not always. 

 

Experts, coaches, strategists — we have knowledge, expertise, and (hopefully) the skills to execute excellent strategies, yes. Does this mean, however, that we know better than you? Not necessarily! YOU are the expert of yourself and your business. We are here to advise you, to guide you, to inform you of what you can accomplish, but ultimately, it is up to you to weigh out your options and see what works best for you and your business. It is not (or at least, shouldn’t be) our job to shove our strategies down your throat and proclaim that the only way you will ever be successful is if you follow a 1-2-3 magic formula that worked for us. 

 

At the end of the day, you are the one who has to live with the strategies you choose to do for your marketing — so if something is not sitting right, something feels super draining or something doesn’t make sense to you, that is an excellent sign that something needs to change. Perhaps you need to do small shift, perhaps you need to gain more knowledge about a certain method so it becomes easier to execute, perhaps you need to find a method you can automate to reclaim your time… or perhaps you need to start something new altogether. 

We don’t spend enough time checking in by asking ourselves if this is working for us — so this presentation will be all about how we can explore how we ACTUALLY feel about how marketing, and what changes do we want to make to make sure our marketing is fully aligned with who we are.

Business Marketing +1
Marketing Digital Marketing +3
To Be Or Not To Be (Your Brand)
Jenny Ferguson Creative Brand Therapist

Do you struggle with finding the clients you want to work with? Or maybe you constantly draw in the PITA clients (the Pain In The…rear end) and you don't understand why.

Do you feel like you are all over the place with your brand, chasing trends and going with whatever looks good in the moment? Do you have a team that each seem to have their own ideas of what your business's public face looks like, and no clear vision to get everyone on the same page?

Either you are your own client, or you really are not. How do you figure out which one you fit, and use that to your advantage? Jenny Ferguson talks about how to identify your general client type, and how to lean into that in a way that feels genuine and authentic to yourself and your business.

Design Marketing +1
Client Attraction Audience Rapport +3
Sales Made Simple - Heart Based Sales Conversations
Julie Gohring Heart Centered Sales Coach

In this presentation you'll gain:

—> Confidence to stand in your value & sell from your heart

—> A new perspective on sales that will make you love selling in your biz

—> A proven framework for sales calls that WORKS & prioritizes the humanity of the potential client

Your perspective on sales will be shifted – this is unique opportunity, you won't want to miss!



 

How to connect authentically
Steve Spiro Master Connector

Because of the surge in technology there are more barriers than ever before to reach and connect with the right person. It is important for business professionals to succeed, especially in this new normal, to really connect authentically.  We will cover how to connect authentically on Social Media, on Video Calls and the art of making new friends. 

Uplevel: How to Move your Life and Your Business to the Next Level in 90 Day
Theresa Bassett Bassett CEO

 Steady and consistent is good, but everyone needs a bit of extra encouragement and oomph at times to take things to the next level.  In this talk, I will share some actionable, practical steps you can take IMMEDIATELY to uplevel your life and business.  Want to launch or 10x your business?  Write a book?  Run a long-distance race?  Lose 20 pounds?  No matter what your heart desires, there is ALWAYS a path, and my job is to help you identify the next natural steps to get in motion (and stay in motion) toward the life of your dreams.  Once momentum kicks in, the lift gets more straightforward, so it is a race to that momentum threshold, where action beads action.  Together we can!!


 

Marketing By Design-Magnetize Dream Clients with Ease Using Your Human Design
Tierra Womack MBA Human Design Guide & Wealth Coach

In this presentation, you will learn:

  • How to build a massively profitable AND fulfilling business by aligning with your Human Design
  • How to reclaim time freedom back in your business by saying no to toxic productivity & misaligned marketing
  • Marketing techniques by type that leave you feeling fulfilled
Business Education +4
Communication Business +40
How to Transform Your Content from Boring to Brilliant So Prospects Tune In, Turn On, and Buy
Tom Ruwitch Storytelling Standout

Simple-to-implement strategies and tactics to weave client-attracting stories into your emails, social posts, videos, and other content – without writer's block. Designed for coaches, authors, professional service providers, and other business leaders who: 

  • Strive to deliver client-attracting content but feel frustrated and stuck.
  • Wish more people would read and engage with their emails and social posts.
  • Assume they aren't "creative" enough to deliver captivating stories.
  • Understand the power of storytelling but doesn't know where to begin
  • Hate feeling like a pitchy pest when talking about their services and would prefer, instead, to be invited by eager prospects who say, "tell me more."
Storytelling Digital Marketing +3