In this brief but detailed presentation, the audience will learn:

• What a digital first impression is
• Why it’s important to use planned & curated imagery specific to their business
• How to have a strong digital first impression online

During the presentation, I will guide the audience through a 5-question Business First Impression Checklist, in order to gauge their businesses' current digital first impression online.

Is your marketing falling flat? Struggling to gain attention or generate results online? Interested in boosting lead generation and sales? I can help.
 

Most small businesses struggle because they do not have a strategy. The plan you have in your head doesn't count. 

If you don't have a strategy, how do you know if your efforts are working, how do you know what to post or if you are on the right track? Truth is, most don't know. 

Your answer lies within a strategy. But don't worry, a strategy doesn't have to be time-consuming or complicated. 

I teach businesses and marketers how to build a short yet robust strategy. More importantly, I'll teach you how to implement those tactics and how to make time to achieve your goals. 

This is so easy it's going to be fun because results are fun. 

I want to share a recent case study with you breaking down a new type of funnel that has a 72.12% landing page conversion rate, 84% welcome email open rate, 43% click-through rate… and a 50 PERCENT(!) reply rate to the first 2 emails… all because of something I call “Elegant Conversational Persuasion"

Email marketing has a bad rap for being salesy and disrespectful of the needs of the subscribers. But you can leverage the power of email marketing – and get better results – using an authentic voice and making sure every email is useful for all your subscribers. In this presentation, Ellen will:

1. Show you why the guru teaching of one Call to Action in an email is wrong
2. Explain how to use stories to engage your readers
3. Show you how to write long emails that people thank you for!

If you have been on LinkedIn as you've been building your business, you've bumped into the term “social selling”. This session unpacks the term and outlines a system for success on LinkedIn. We'll cover how to assess your brand's effectiveness on this important platform and how to take immediate steps to gain visibility. 

Are you tired of piling up tasks you “need” to do for your marketing without ever really knowing where to start, what to prioritize, or even how to make sure that what you’re doing is ACTUALLY going to benefit your business? 

I was tired too. Between all the noise in the online space about marketing and what you “need” to do (e.g. go viral, start your podcast, participate in a summit, make 6 tiktoks a day, do a ton of engagement, contact 10+ new people a day, and I could go on), I felt utterly and completely lost. 

I tried my best to incorporate several different methods into a “patchwork” type of strategy and hoped for the best — but “the best” is not what happened. For months, I didn't even ask myself how I felt about any of it. I was just going through the motions, adding new tasks to my ever growing marketing to-do list without ever asking myself if any of what I was doing was actually helpful for my business. I assumed it had to be, because I had seen that advice coming from experts. 

And since they’re experts, they know better, right? 

Not always. 

Experts, coaches, strategists — we have knowledge, expertise, and (hopefully) the skills to execute excellent strategies, yes. Does this mean, however, that we know better than you? Not necessarily! YOU are the expert of yourself and your business. We are here to advise you, to guide you, to inform you of what you can accomplish, but ultimately, it is up to you to weigh out your options and see what works best for you and your business. It is not (or at least, shouldn’t be) our job to shove our strategies down your throat and proclaim that the only way you will ever be successful is if you follow a 1-2-3 magic formula that worked for us. 

At the end of the day, you are the one who has to live with the strategies you choose to do for your marketing — so if something is not sitting right, something feels super draining or something doesn’t make sense to you, that is an excellent sign that something needs to change. Perhaps you need to do small shift, perhaps you need to gain more knowledge about a certain method so it becomes easier to execute, perhaps you need to find a method you can automate to reclaim your time… or perhaps you need to start something new altogether. 

We don’t spend enough time checking in by asking ourselves if this is working for us — so this presentation will be all about how we can explore how we ACTUALLY feel about how marketing, and what changes do we want to make to make sure our marketing is fully aligned with who we are.

Do you struggle with finding the clients you want to work with? Or maybe you constantly draw in the PITA clients (the Pain In The…rear end) and you don't understand why.

Do you feel like you are all over the place with your brand, chasing trends and going with whatever looks good in the moment? Do you have a team that each seem to have their own ideas of what your business's public face looks like, and no clear vision to get everyone on the same page?

Either you are your own client, or you really are not. How do you figure out which one you fit, and use that to your advantage? Jenny Ferguson talks about how to identify your general client type, and how to lean into that in a way that feels genuine and authentic to yourself and your business.

In this presentation you'll gain:

—> Confidence to stand in your value & sell from your heart

—> A new perspective on sales that will make you love selling in your biz

—> A proven framework for sales calls that WORKS & prioritizes the humanity of the potential client

Your perspective on sales will be shifted – this is unique opportunity, you won't want to miss!



 

Because of the surge in technology there are more barriers than ever before to reach and connect with the right person. It is important for business professionals to succeed, especially in this new normal, to really connect authentically.  We will cover how to connect authentically on Social Media, on Video Calls and the art of making new friends. 

 Steady and consistent is good, but everyone needs a bit of extra encouragement and oomph at times to take things to the next level.  In this talk, I will share some actionable, practical steps you can take IMMEDIATELY to uplevel your life and business.  Want to launch or 10x your business?  Write a book?  Run a long-distance race?  Lose 20 pounds?  No matter what your heart desires, there is ALWAYS a path, and my job is to help you identify the next natural steps to get in motion (and stay in motion) toward the life of your dreams.  Once momentum kicks in, the lift gets more straightforward, so it is a race to that momentum threshold, where action beads action.  Together we can!!

In this presentation, you will learn:

• How to build a massively profitable AND fulfilling business by aligning with your Human Design
• How to reclaim time freedom back in your business by saying no to toxic productivity & misaligned marketing
• Marketing techniques by type that leave you feeling fulfilled

Simple-to-implement strategies and tactics to weave client-attracting stories into your emails, social posts, videos, and other content – without writer's block. Designed for coaches, authors, professional service providers, and other business leaders who: 

• Strive to deliver client-attracting content but feel frustrated and stuck.
• Wish more people would read and engage with their emails and social posts.
• Assume they aren't "creative" enough to deliver captivating stories.
• Understand the power of storytelling but doesn't know where to begin
• Hate feeling like a pitchy pest when talking about their services and would prefer, instead, to be invited by eager prospects who say, "tell me more."