The event is running May 1st, 2023 from 11 to 5 PM Eastern Time

For business owners and entrepreneurs, the quality of our entire life is built on the foundation of our business.

Increasing profitability is not just about putting more money in our back account. It's about what that money means for us.

A more profitable business means we can take that vacation with the family. We can pay for the school our kid wants to go to. We don't have to worry about that flat tire or broken window.

The purpose of this event is to teach our audience to increase their revenue and profitability through improved systems, efficiency, marketing, and strategy with the ultimate goal of improving their lives.

This is not a typical “sit and listen” summit. This is an interactive summit, designed to engage the attention of the audience and create a memorable experience while also sharing valuable, actionable information.

We want the audience to leave with new solutions, new connections, and new resources, as well as specific action steps and ways to follow up.

The Audience

Our ideal audience is entrepreneurs and business owners with running businesses under $5M in sales who have the bandwidth to deploy some strategies to create growth and efficiency.

It is someone who is not so deep in their business that they can't work on their business. This could mean they have a staff of employees. It could mean they have a team of contractors. It could just mean that they are willing to prioritize developing systems over being in the weeds of operations.

Speaker Expectations

• Promote the event and generate a minimum of 10 opt-ins
• Attend for at least 2 hours in addition to your speaking time
• Actively engage with other speakers and participants throughout the event

Your Speaker Experience

This event is produced by Michael Whitehouse, and Michael creates events that a fun, engaging, exciting, and valuable to the audience and the speakers. This is not a watch with your camera off while you do something else event. This is not a drop in, give your talk, and leave event. This is an interactive event!

We want to create an event that you will enjoy speaking at and get value from. More interaction is always better than less interaction. That keeps the energy up in the room, keeps the audience engaged, and makes it more fun for you.

You are welcome offer your gift (the one you put in the application) during your talk as long as it is low key and not pitchy. Offering good. Infomercial bad.

15 minutes is not a lot of time to go deep, so you are welcome to invite the audience to a follow up event where you can do much more into depth on your topic. It is required that your talk during our event provide valuable, actionable information. It is recommended that your follow up event do the same as well, and not simply be a pitch to sell something without offering more value during that event.

Live and Pre-recorded Speakers

During the event, we will have 8-10 live speakers, each speaking 15 minutes each. We will also have as many as 5 pre-recorded speakers.

Pre-recorded speakers will provide us a 10 minute video of their talk. This video will be sent out to everyone registered for the event in the run up to the event. You are then welcome and encouraged you attend the event live to interact with those who watched your talk in our breakouts, Q&A, hotseat and other engagement sessions.

If you would like to participate but are unable to attend live, you are welcome to apply and note on the application that you would like to be a pre-recorded speaker.

Important: pre-recorded talks are not sent out until and unless you have achieved the promotion requirement.

Pre-Event Speaker Meet-Up

In our experience, one of the greatest forms of value our speakers get is the connection with other speakers. They have found clients, vendors, mentors, partners, and friends among their fellow speakers.

To facilitate this, we will be hosting a 60-90 minute, pre-event speaker meetup on April 19th at 4 PM Eastern.

This is not required, but is highly recommended because of the value it will provide for you.

Event Style

The event will be a live, Zoom-based event running 11 AM to 5 PM Eastern Time.

We're aiming for engagement. We want an event where people feel they are part of something, not where they feel like they are watching a YouTube video.

This means that we'll have interactive activities. It means we encourage interactive presentations.

It also means that we encourage speakers to be there for as much of the event as possible because you'll be making some connections while you're there. (Live speakers are required to attend for at least 2 hours of the event)

Schedule Structure

Speaking slots will be 15 minutes, or, if your presentation is interactive we give you an extra 5 minute for a total of 20.

Each hour will be formatted as follows:

0-15 Speaker

15-30 Interaction

30-45 Speaker

45-60 Interaction

Interaction may be speed networking, hot seat coaching, Q&As, or anything else.

Do not assume that the interaction block after your talk is for your Q&A, but if you do get a good flow going with the audience and they are highly engaged, I may choose to just let that keep going if the vibe is good.

Recordings

All presentations will be recorded. 

Any speakers who achieve the minimum number of opt-ins (which should be all of you, right?) will have their presentation shared out to the entire list of registrants in the days after the event.

Additionally, some videos may be shared out to attendees or others on my list for various reasons including promoting that speaker's affiliate link or program.

By applying to this summit, you are granting ConCardia, LLC and Michael Whitehouse full and irrevocable rights to all recordings made during the event. Event partners may also share and use the recordings at the discretion of ConCardia, LLC. These recordings may be edited and deployed in any way that we choose for the benefit of our audiences.

Promotion

Speakers are expected to generate a minimum of 10 opt-ins. Swipe copy will be provided, or you can write your own copy. If you write really good copy, I'll share it with the other speakers and credit you.

In addition to traditional swipe copy, Guest Letters will be provided which you can share verbatim as a letter from the organizers to your audience.

If you bring in at least 25 opt ins, event producer Michael Whitehouse will promote your affiliate offer to his entire list including all summit registrants. (After the event, a final leaderboard will be shared. It is up to you to send content to share to Michael. You must take advantage of this within 60 days of the conclusion of the event.)