Authorpreneur 101
Authorpreneur 101
Created 11 months 6 days ago
Organizer Michael Whitehouse
Authorpreneur 101
Business Areas
Marketing Media PR & Communications
Authorship Book Publishing Entrepreneurship
Timezone: Eastern Time (US and Canada)

Event date(s): -

Registration ends: Wed, Sep 13, 2023 5:00 PM (8 months 6 days ago)


This event is running on September 13th from 11 AM to 5 PM EST


Our audience is aspiring, curious, hobbyist, and experimenting authors who are interested in taking their authorship to the next level as part of a business, either using their book(s) to promote a business or building a business around their book(s). They have not yet made significant money as authors, become best selling authors, or achieved fame and fortune.

We are welcoming speakers who can provide valuable information for our authors to get to the next early step in their author journey.


This event is put on in collaboration with the Authorpreneurial Conference, September 14th and 15th, which is for the more advanced authors going to the next level.


There is no cost to apply for or be part of this event, and speakers at Authorpreneur 101 are welcome to speak at and participate in the authorpreneurial Conference, for which there is an application fee.


This is not a typical “sit and listen” summit. This is an interactive summit, designed to engage the attention of the audience and create a memorable experience while also sharing valuable, actionable information.

We want the audience to leave with new solutions, new connections, and new resources, as well as specific action steps and ways to follow up.


Speaker Expectations

  • Promote the event and generate a minimum of 10 opt-ins
  • Attend for at least 2 hours in addition to your speaking time
  • Actively engage with other speakers and participants throughout the event

Please set aside the time to attend when you apply. Normally we send out approvals 1 month prior to the event, but if you would like an early review of your application, email

If you are accepted and decline to speak, it will be considered when evaluating future applications.

To learn more about being a speaker at an Awesome Virtual Interactive Event™, visit


Your Speaker Experience

This event is produced by Michael Whitehouse, and Michael creates events that are fun, engaging, exciting, and valuable to the audience and the speakers. This is not a “watch with your camera off while you do something else” event. This is not a “drop in, give your talk, and leave” event. This is an interactive event!

We want to create an event that you will enjoy speaking at and get value from. More interaction is always better than less interaction. That keeps the energy up in the room, keeps the audience engaged, and makes it more fun for you.

You are welcome to offer your gift (the one you put in the application) during your talk as long as it is low key and not pitchy. Offering good. Infomercial bad.

15 minutes is not a lot of time to go deep, so you are welcome to invite the audience to a follow up event where you can do much more in depth on your topic. It is required that your talk during our event provide valuable, actionable information. It is recommended that your follow up event do the same as well, and not simply be a pitch to sell something without offering more value during that event.


Live and Pre-recorded Speakers

During the event, we will have 8-10 live speakers, each speaking 15 minutes each. We will also have as many as 5 pre-recorded speakers.

Pre-recorded speakers will provide us with a 10 minute video of their talk. This video will be sent out to everyone registered for the event in the run up to the event. You are then welcome and encouraged to attend the event live to interact with those who watched your talk in our breakouts, Q&A, hotseat and other engagement sessions.

If you would like to participate but are unable to attend live, you are welcome to apply and note on the application that you would like to be a pre-recorded speaker.

Important: pre-recorded talks are not sent out until and unless you have achieved the promotion requirement.


Pre-Event Speaker Meet-Up

In our experience, one of the greatest forms of value our speakers get is the connection with other speakers. They have found clients, vendors, mentors, partners, and friends among their fellow speakers.

To facilitate this, we will be hosting a 90 minute, pre-event speaker meetup on August 29th at 4 PM Eastern.

This is not required, but is highly recommended because of the value it will provide for you.


Event Style

The event will be a live, Zoom-based event running 11 AM to 5 PM Eastern Time.

We're aiming for engagement. We want an event where people feel they are part of something, not where they feel like they are watching a YouTube video.

This means that we'll have interactive activities. It means we encourage interactive presentations.

It also means that we encourage speakers to be there for as much of the event as possible because you'll be making some connections while you're there. (Live speakers are required to attend for at least 2 hours of the event)


Schedule Structure

Speaking slots will be 15 minutes, or, if your presentation is interactive we give you an extra 5 minutes for a total of 20. 

The interactive block following your talk is run by the MC and host. While it may relate to your talk, it is separate)

Each hour will be formatted as follows:

0-15 Speaker

15-30 Interaction (run by MC and host)

30-45 Speaker

45-60 Interaction

Interaction may be speed networking, hot seat coaching, Q&As, or anything else.

Do not assume that the interaction block after your talk is for your Q&A, but if you do get a good flow going with the audience and they are highly engaged, I may choose to just let that keep going if the vibe is good.



All presentations will be recorded. 

Any speakers who achieve the minimum number of opt-ins (which should be all of you, right?) will have their presentation shared out to the entire list of registrants in the days after the event.

Additionally, some videos may be shared out to attendees or others on my list for various reasons including promoting that speaker's affiliate link or program.

By applying to this summit, you are granting ConCardia, LLC and Michael Whitehouse full and irrevocable rights to all recordings made during the event. Event partners may also share and use the recordings at the discretion of ConCardia, LLC. These recordings may be edited and deployed in any way that we choose for the benefit of our audiences.



Speakers are expected to generate a minimum of 10 opt-ins. Swipe copy will be provided, or you can write your own copy. If you write really good copy, I'll share it with the other speakers and credit you.

In addition to traditional swipe copy, Guest Letters will be provided which you can share verbatim as a letter from the organizers to your audience.

If you bring in at least 25 opt-ins, event producer Michael Whitehouse will promote your affiliate offer to his entire list including all summit registrants. (After the event, a final leaderboard will be shared. It is up to you to send content to share to Michael. You must take advantage of this within 60 days of the conclusion of the event.)


Legal Stuff

By applying this this event, you are agreeing to the following:

1. Speaker hereby grants to Michael Whitehouse and Concardia, LLC the right to use his or her name, voice, appearance, likeness, image, words, participation, and title or professional designation, in whole or in part, in these Recordings and/or compilations and in any correspondence, publicity, advertising, promotional, or other derivative materials based on them. Michael Whitehouse and Concardia, LLC has no obligation to make use of the rights granted herein.

2. Speaker hereby grants Michael Whitehouse and Concardia, LLC the unconditional and irrevocable right to reproduce the Recording in any format, and to distribute, sell, prepare derivative works, advertise, and publicize the Recordings without compensation to Speaker, Michael Whitehouse and Concardia, LLC may edit the Recordings at her discretion. Michael Whitehouse and Concardia, LLC shall own the worldwide rights, title, and interest, including copyright in, and to, the Speaker’s Recording. However, the Speaker shall also retain the right to use his or her own Recording for any purpose.

3. Speaker, upon written request to Michael Whitehouse and Concardia, LLC, shall be provided with a copy of his or her Recording in electronic format.

4. Speaker agrees to promote the event to their audience by email, social media, or any other method to generate a minimum of 10 opt-ins with a goal of over 25.

5. Speaker is permitted to make a FREE offer during his or her talk.

6. Speaker represents that he or she has the full right, power, and authority to grant this release and to perform all of the provisions thereof. Speaker acknowledges that in the event of a breach or alleged breach with respect to the terms and provisions hereof, that Michael Whitehouse and Concardia, LLC shall not take any legal action, but will be very disappointed and will record such breach in the official records.

7. Speaker agrees to indemnify and hold harmless Michael Whitehouse and Concardia, LLC from and against all claims, losses, expenses, and liabilities of every kind including reasonable attorney's fees arising out of the inaccuracy or breach of any provision of this Agreement. Speaker expressly releases Michael Whitehouse and Concardia, LLC from any and all claims arising out of the use of the material.

8. This release shall be governed in accordance with the State of Connecticut law, constitute the entire agreement of the parties, and may be amended only in writing.


Mistakes Authors Make
Bret Ridgway

The success of any book often boils down to the little things, especially in the non-fiction book world. Bret Ridgway, co-author of “Mistakes Authors Make” covers 3 of the mistakes authors will want to avoid to increase their chances for success.

Book Launching and Marketing for the New Author
Bruce Jones Author, Artist, Publisher

Launching your book can be a daunting task. You have spent months or sometimes years writing your book. Then several months designing and publishing. Now you are ready to launch. How do you do that. This presentation is a quick overview of the 4 steps needed to launch, market and sell your book.


1. Using your book’s content to sell your book

2. Make noise and spread awareness

3. Selling your book

4. Making your book easy to buy


During the presentation, I will also cover several common mistakes that new authors make.

Business Marketing
Book Marketing Book Publishing
Amazon's 30-Day Cliff: the Dirty Little Secret Many Publishers Won't Tell You
Cheri Merz Author, Book Coach, Publisher

Did you self-publish your book, only to see it fall into obscurity, its rank somewhere north of 1 million in the Amazon store? Or worse, did you pay an indie or hybrid publisher to publish it or help you publish it, with the same result?

If so, you aren't alone. Few publishers put a lot of effort, much less money, into a book launch or tell you what to do after the launch to keep your book selling after the first 30 days. The euphoria of that best-seller flag—you know, the one that stayed on your book's catalog page for a few hours or at best a few days—becomes despair within a few weeks as your sales drop to one or two a day, then to one or two a week, and finally dwindle away to nothing?

What went wrong? Everyone said your book was wonderful! Just look at the 5 or 6 reviews you got, all five stars, except your mother's, who said she'd give it ten stars if she could! Did you waste all that money and effort, just to be able to put ‘Best-Selling Author’ in your bio but not sell enough books to recoup your investment?

No, Boo, you didn't waste it, and you can turn it all around. It will require a little more effort on your part, and maybe a few more dollars, but it isn't rocket science and doesn't need to be expensive. Let's talk about why it happened and what you can do about it, or what you can do about it before it happens.

Book Launches Book Marketing
From Page to Profit: Building a Coaching Business from Your Book's Success
Fern Chan CEO, Fern Chan Ventures LLC

Ever thought your book could be more than just a cozy nighttime read or a shelf showpiece? What if it's the golden ticket to your next big adventure—a thriving coaching business?

You've penned down the chapters, now let’s take those pages and transform them into pure entrepreneurial magic. If you're an author looking to elevate your reach and revenue beyond book sales, this presentation is for you. 

Entrepreneurship Authorship +1
Step Up Your Authority! Turn Your Expertise into a Business Book
Georgia Varjas Expert to Author

To encourage, motivate and inspire business leaders, entrepreneurs and published authors to write, publish and promote their book/s to achieve the recognition, revenue and success they want and desire. To inform them about the cathartic effects of writing a book, the transformation that is both personal and professional. And, how with structure, brainstorming and accountability you can write and publish a book in 90 days or less.

Planned Profitability: Sales First!
Janine Bolon Planned Profitability: Sales First!

Janine Bolon has always loved figuring out how things work. A scientist from the beginning she craved to dig into the mysteries of life and understand why things are the way they are. After working in the pharmaceutical industry for 15 years she dropped out of corporate America to homeschool her four children. She has always had a side business in her life and shares with other business owners & creatives  how to manage a well-lived life while not suffering from burnout. Her 15 books, 93 online courses, 4 podcast programs and syndicated radio show - all express her desire to share her systems & routines with others.


Own Your Author-ity
Larissa Soehn Publisher

Are you ready to own your author-ity and grow your brand? This Masterclass will show you exactly what you need to do to become a published author.

What you'll get:

  • Clarity on what type of publishing is right for you
  • The recipe for becoming a best selling author
  • The steps you need to take to own your author-ity



Health & Well-being Leadership +2
Client Attraction Book Publishing +4
How to Reverse Engineer Your Book
Latara Dragoo Digital Marketing Strategist/Consultant

Becoming a Published Author can create authority, credibility and visibility.

Despite this fact, Professional Writers make up only 0.03% of the population!

I will show you how to reverse engineer your book, to make the process easier for you, increase your probability of becoming a published author, and actually use your book to effectively create success in your business.



Book Marketing Book Publishing +2
Build a Business with Your Book!
Melanie Herschorn Book Marketing Strategist

Publishing a book is not the end of the road. When you market your book, not only will that result in book sales, it will also help you fill programs, speak on stages, and step into thought leadership. In this presentation, you'll discover how sharing your mission through a book can help you create reliable lead and sales generation while making a bigger impact in the world.

From Words to Wealth: How to Monetize and License Your Self-Published Book
Shadeed Eleazer Content Licensing Strategist

Current and aspiring Authors: 
Do you struggle with generating cashflow and making a living from your self-published books?

In this Authorpreneur summit session, Shadeed Eleazer will teach you how to make your book license ready so that you 

can build a business model around each book you publish and become a licensed content provider to corporations, universities, and agencies.

In this session, you will learn the following:

-How to make your first or next book profitable within the next 60 days 

-How to ensure your book is profitable before you start self-publishing 

-Understanding the levels of intellectual property protection for self-publishing 

-Two steps to take TODAY to begin attracting corporate clients 

-How to guarantee that you'll generate book sales from your next book 

-How licensing will forever change the way that you self-publish books

Business Design +5
Internet College & Universities +9