The Authentic Marketing Summit 2.0
Name
The Authentic Marketing Summit 2.0
Created 1 year 4 days ago
Organizer Michael Whitehouse
The Authentic Marketing Summit 2.0
Business Areas
Business Education Marketing Other
Topics
Advertising Affiliate Marketing Authentic Sales Authentic Sales Authenticity Business Business Growth Business Scaling Client Attraction Content Marketing Conversions Digital Marketing Growth Law of Attraction Lead Generation Marketing Marketing Marketing Strategy Network Marketing Podcast Marketing
Timezone
Timezone: Eastern Time (US and Canada)

Event date(s): -

Registration ends: Mon, Sep 18, 2023 5:14 PM (8 months 1 day ago)

Description

Mark your calendars and rev up your excitement because something incredible is about to unfold! Get ready to shatter the chains of outdated sales tactics and embrace a new era of business brilliance. 🚀

Picture this: Monday, September 18th, 2023 – a date that marks the beginning of a seismic shift in the way we approach sales. No more aggressive maneuvers, no more manipulative ploys. It's time to rewrite the rulebook and redefine success on our own terms.

For far too long, we've been handed a playbook of unsavory techniques – false scarcity, anxiety-inducing tactics, and those infamous bait-and-switch webinars. These tactics might have been peddled as the golden ticket to success, but deep down, they left us feeling uneasy.

But guess what? There's a luminescent path forward, and it's all about marketing with a soulful spark, unwavering integrity, and a dose of good old honesty.

Now, here's where the real magic happens. Imagine a gathering of exceptional minds, speakers who are poised to unveil the secrets of connecting, captivating, and cultivating without resorting to pressure, stress, or the dreaded ickiness of traditional online marketing.

This isn't just another mundane summit where you simply listen and nod along. No way! Brace yourselves for an interactive extravaganza that'll have you on the edge of your seat. We're talking about an experience that leaves an indelible mark, blending exhilaration with invaluable insights.

When the curtain falls on this event, you won't just walk away with newfound knowledge. You'll carry a treasure trove of solutions, connections that feel like a warm hug, and resources that'll fuel your journey to the stars. Oh, and let's not forget those action steps – tangible, actionable strategies that'll launch you into a stratosphere of success.

So, who's invited to this electrifying rendezvous? Heart-centered entrepreneurs and solopreneurs – the trailblazers who dared to dream beyond the conventional. These are the individuals who believe that business is about more than profit; it's about making a genuine impact. They've had enough of the smoke and mirrors, and they're ready to sculpt a future where values and growth walk hand in hand.

Get ready to immerse yourself in a revolution that's energetic, engaging, and entirely yours for the taking. The countdown begins now! 🎉🌟

 

Speaker Expectations

  • Promote the event and generate a minimum of 10 opt-ins
  • Attend for at least 2 hours in addition to your speaking time
  • Actively engage with other speakers and participants throughout the event


 

Your Speaker Experience

This event is produced by Michael Whitehouse, and Michael creates events that a fun, engaging, exciting, and valuable to the audience and the speakers. This is not a watch with your camera off while you do something else event. This is not a drop in, give your talk, and leave event. This is an interactive event!

We want to create an event that you will enjoy speaking at and get value from. More interaction is always better than less interaction. That keeps the energy up in the room, keeps the audience engaged, and makes it more fun for you.

You are welcome offer your gift (the one you put in the application) during your talk as long as it is low key and not pitchy. Offering good. Infomercial bad.

15 minutes is not a lot of time to go deep, so you are welcome to invite the audience to a follow up event where you can do much more into depth on your topic. It is required that your talk during our event provide valuable, actionable information. It is recommended that your follow up event do the same as well, and not simply be a pitch to sell something without offering more value during that event.


 

Live and Pre-recorded Speakers

During the event, we will have 8-10 live speakers, each speaking 15 minutes each. We will also have as many as 5 pre-recorded speakers.

Pre-recorded speakers will provide us a 10 minute video of their talk. This video will be sent out to everyone registered for the event in the run up to the event. You are then welcome and encouraged you attend the event live to interact with those who watched your talk in our breakouts, Q&A, hotseat and other engagement sessions.

If you would like to participate but are unable to attend live, you are welcome to apply and note on the application that you would like to be a pre-recorded speaker.

Important: pre-recorded talks are not sent out until and unless you have achieved the promotion requirement.


 

Pre-Event Speaker Meet-Up

In our experience, one of the greatest forms of value our speakers get is the connection with other speakers. They have found clients, vendors, mentors, partners, and friends among their fellow speakers.

To facilitate this, we will be hosting a 90 minute, pre-event speaker meetup on August 31st at 4 PM Eastern. 

This is not required, but is highly recommended because of the value it will provide for you.


 

Event Style

The event will be a live, Zoom-based event running 11 AM to 5 PM Eastern Time.

We're aiming for engagement. We want an event where people feel they are part of something, not where they feel like they are watching a YouTube video.

This means that we'll have interactive activities. It means we encourage interactive presentations.

It also means that we encourage speakers to be there for as much of the event as possible because you'll be making some connections while you're there. (Live speakers are required to attend for at least 2 hours of the event)

 

Schedule Structure

Speaking slots will be 15 minutes, or, if your presentation is interactive we give you an extra 5 minute for a total of 20.

Each hour will be formatted as follows:

0-15 Speaker

15-30 Interaction

30-45 Speaker

45-60 Interaction

Interaction may be speed networking, hot seat coaching, Q&As, or anything else.

Do not assume that the interaction block after your talk is for your Q&A, but if you do get a good flow going with the audience and they are highly engaged, I may choose to just let that keep going if the vibe is good.

 

Recordings

All presentations will be recorded. 

Any speakers who achieve the minimum number of opt-ins (which should be all of you, right?) will have their presentation shared out to the entire list of registrants in the days after the event.

Additionally, some videos may be shared out to attendees or others on my list for various reasons including promoting that speaker's affiliate link or program.

By applying to this summit, you are granting ConCardia, LLC and Michael Whitehouse full and irrevocable rights to all recordings made during the event. Event partners may also share and use the recordings at the discretion of ConCardia, LLC. These recordings may be edited and deployed in any way that we choose for the benefit of our audiences.

 

Promotion

Speakers are expected to generate a minimum of 10 opt-ins. Swipe copy will be provided, or you can write your own copy. If you write really good copy, I'll share it with the other speakers and credit you.

In addition to traditional swipe copy, Guest Letters will be provided which you can share verbatim as a letter from the organizers to your audience.

If you bring in at least 25 opt ins, event producer Michael Whitehouse will promote your affiliate offer to his entire list including all summit registrants. (After the event, a final leaderboard will be shared. It is up to you to send content to share to Michael. You must take advantage of this within 60 days of the conclusion of the event.)


 

Legal Stuff

By applying this this event, you are agreeing to the following:

1. Speaker hereby grants to Michael Whitehouse and Concardia, LLC the right to use his or her name, voice, appearance, likeness, image, words, participation, and title or professional designation, in whole or in part, in these Recordings and/or compilations and in any correspondence, publicity, advertising, promotional, or other derivative materials based on them. Michael Whitehouse and Concardia, LLC has no obligation to make use of the rights granted herein.

2. Speaker hereby grants Michael Whitehouse and Concardia, LLC the unconditional and irrevocable right to reproduce the Recording in any format, and to distribute, sell, prepare derivative works, advertise, and publicize the Recordings without compensation to Speaker, Michael Whitehouse and Concardia, LLC may edit the Recordings at her discretion. Michael Whitehouse and Concardia, LLC shall own the worldwide rights, title, and interest, including copyright in, and to, the Speaker’s Recording. However, the Speaker shall also retain the right to use his or her own Recording for any purpose.

3. Speaker, upon written request to Michael Whitehouse and Concardia, LLC, shall be provided with a copy of his or her Recording in electronic format.

4. Speaker agrees to promote the event to their audience by email, social media, or any other method to generate a minimum of 10 opt-ins with a goal of over 25.

5. Speaker is permitted to make a FREE offer during his or her talk.

6. Speaker represents that he or she has the full right, power, and authority to grant this release and to perform all of the provisions thereof. Speaker acknowledges that in the event of a breach or alleged breach with respect to the terms and provisions hereof, that Michael Whitehouse and Concardia, LLC shall not take any legal action, but will be very disappointed and will record such breach in the official records.

7. Speaker agrees to indemnify and hold harmless Michael Whitehouse and Concardia, LLC from and against all claims, losses, expenses, and liabilities of every kind including reasonable attorney's fees arising out of the inaccuracy or breach of any provision of this Agreement. Speaker expressly releases Michael Whitehouse and Concardia, LLC from any and all claims arising out of the use of the material.

8. This release shall be governed in accordance with the State of Connecticut law, constitute the entire agreement of the parties, and may be amended only in writing.


 

Speakers
The Business of Relationships
Carlee Myers Founder, The Stress Less Company

Many of us have heard the saying that 'your network is your net worth.' Whether you like it or not, the truth is that strong relationships are at the core of every successful business. From strong colleague relationships, to prospect relationships, to client relationships, the success of your business relies deeply on the connection you have with others.

IN THIS TALK YOU’LL:

  • Uncover the #1 cause of damaged relationships
  • Learn how this common pitfall can damage your business
  • Discover exactly what you need to do to build thriving, authentic relationships that take your business to new heights and beyond.
Defeat Writer's Block So You Can Write Your Book in a Flash!
Dan Janal Developmental Editor

Many professionals and would-be authors struggle with the dreaded “writer's block.” Attend this session to find out how to defeat writer's block each time you sit down to write. You'll never stare at a blank computer screen again! Your stories, ideas, and thoughts will flow easily when you use this proven method.

Business Health & Well-being +4
Marketing Media +4
Authentic Marketing for Low-Energy Entrepreneurs
Jade Francesca Aligned Marketing Strategist

In this talk, we'll talk about the first steps you can take today to start uncovering your unique marketing strategy that highlights your strengths, honors your energy levels, and encourages you to show up as your authentic self. 

Business Marketing
Marketing Business +1
Selling Your Offer With Ease and NO Sleaze
Jana Niksa The Authentic Sales Coach

How to have impactful sales conversations that are effective AND you don't hav to sound like some sleazy used car sales person

Business
Sales
From Mic to Mastery: Harnessing the Power of Podcasting for Content Creation, Influence, and Industry Leadership
Justin Moore Justin J. Moore

In this engaging and insightful presentation, you will unlock the transformative potential of podcasting as the cornerstone of your content creation strategy. Discover how to strategically leverage podcasting to alleviate the pressures faced by busy entrepreneurs striving to maintain a robust online presence.

Explore the art of repurposing podcast episodes into a wealth of captivating content tailor-made for social media platforms. Dive into practical techniques that convert podcast insights into bite-sized gems, effectively reaching wider audiences and sparking meaningful engagement.

Furthermore, delve into the profound impact podcasting can have on your journey towards becoming an industry frontrunner. Learn how consistent podcasting not only fosters credibility and authority but also positions you as a thought leader within your niche.

Creating a Strong Online Presence by Having A VOICE
Latara Dragoo Online Marketing Strategist/Consultant

The Internet is always changing which can leave you confused about exactly "what path" you should take to achieve success online. I will point you in the right direction and have you on the path other successful people have taken. Take command of online marketing with these simple, but effective strategies!

Discover the simple formula of A VOICE for building your brand and attracting ideal clients.
Stop chasing down customers, knocking on doors, and cold calling. 
Take advantage of the benefits of online marketing to simplify your sales-generating strategies.
Don't get bogged down by tech overwhelm and look like a pro online, so you can create Authority and Visibility!

The Art of Presence: Connect, Magnetize, and Inspire
Marla Press Founder of Speakers on Fire Academy

The coaching profession increased by 800% in the past few years. You can stand out from the crowd by learning the secrets to connect authentically with your audience, wow them, draw them in, and inspire action. 

Communication is only 10% the words you use, it's 20% your tone, and a whopping 70% your energy. Most people don't know how to master their energy, and it will make or break your business.  We are so bombarded with information that having good teaching points is no longer enough and people can smell salesy techniques a mile away. Audiences crave an experience, connection, and a transformation. 

In this presentation, Marla will not just talk about presence and authenticity, she will demonstrate how you can fully embody these skills to magnetize your audience.  You will come away with tools to authentically connect on a deep level with your audience (whether of one or many) and get them fired up to work with you. 

Business Leadership +3
Communication Business +53
Your Book as a Bridge Builder: How to Authentically Serve Your Readers And Yourself with Your Book
Susan Crossman Your Book as a Bridge Builder

The three transformations an author experiences along the path to publication

Story as a Sense-Making Strategy: Learning From the Oldest Marketers in the World
Thom Van Dycke Van Dycke Certified StoryBrand Guide

In every culture, every language, and every corner of the globe throughout history stories have been used to make sense of the world. From ancient myths to modern-day movies - we are rarely more engaged than when immersed in a story. 

But few entrepreneurs truly take advantage of the sense-making power of storytelling in their marketing. What a tragedy! Your brand or business has the solution to a real problem and if you could articulate that clearly, you would attract your ideal audience, build your authority, and grow your business. 

This presentation will explain the “why” of story-based marketing and get you started writing your own brand narrative so you can bring more value to the world in a powerfully relevant way. 

Marketing
Content Marketing Branding +1