Yvonne has been helping some of North America’s leading brands develop marketing content for decades. Lately, she’s focused on helping craft sales presentations, using elements of story design for structure, as well as story telling to captivate.
The method has yielded her clients remarkable results. It’s even helped a major consulting firm increase their proposal win rate by a staggering 30%! And, after implementing this story technique, another one of her clients received the ultimate praise from their prospect, who said: “This is the best presentation we’ve ever had.” Of course, her client won the business.
Yvonne’s been asked to teach this story approach countless times and is happy to share her expertise on podcasts, at live workshops and at speaking events, and through her online course.
Presentations
This is an example talk for Yvonne Lines
Dive into the art of using story design to supercharge presentations. For corporate sales teams gearing up for an important proposal, a conference talk, or getting ready to present an RFP response, the story design method is a secret weapon for crafting presentations that will address a prospect’s specific needs and connect on an emotional level. It makes the presenter feel like a superhero.
Many people understand storytelling’s power but aren’t sure how to fully apply it. I help them master how to leverage story design components to give structure and flow to their presentation as a whole, as well as weave storytelling into their discussion, to deeply engage their audience.