Pricing has always been an interest area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiences. Some of these worked spectacularly well, some did not work at all. As a result, Per founded his company out of his frustration that what business schools teach about pricing is too abstract, and too academic for a business executive to act on. Consequently, he set out to make pricing practical and actionable, and lead to rapid, profitable business growth. Since then, he has been at the forefront as a pricing thought leader, taking a very different view on everything pricing. Per is an author of “The Price Whisperer - A Holist Approach to Pricing Power” and is a sought-after speaker for a variety of conferences and business circuits.

Per is a member of the Forbes Magazine Business Council, a member of the C-Suite Network, appears regularly on podcasts and business radio shows, and gets quoted regularly in the financial press, including Inc Magazine, The Street, Fortune Magazine, Industry Week, Business Insider and the Financial Times. His new book “The Price Whisperer - A Holistic Approach to Pricing Power” is available on Amazon here: https://amzn.to/3nX1BJm