Business coach helping brands turn stories into clients.
Susanne Luehrig is a German economist, entrepreneur, business coach, and co-author of five books. With 20 years of experience in marketing and photography, she helps businesses turn authentic stories into clear positioning, stronger customer relationships, and more effective marketing.
She studied in Germany and France, founded several startups, and mentors startup founders. She speaks at digital marketing conferences and works with international clients in English and German.
Her “Story Vault” approach helps businesses capture the experiences, values, and expertise that make their communication distinctive—and give AI-assisted content a personal foundation.
Susanne welcomes keynote, workshop, and podcast invitations on business storytelling, personal branding, customer attraction, and authentic marketing in the age of AI. Her talks are especially relevant to entrepreneurs, service professionals, and practice owners.
Her guiding belief: everyone has a story worth telling—and the right story helps the right clients recognise your value.
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