Stacey Aarssen has over 20 years of experience in financial services and a passion for helping small businesses thrive. She specializes in designing smart, sustainable employee benefit plans that balance the needs of people with the realities of business. Her people-first approach was shaped early on while working in her family’s retail business, where she learned the value of supporting both employees and customers. Combining that mindset with a deep understanding of risk management, Stacey helps business owners see how the right benefits strategy not only strengthens their team but also safeguards their company’s future. She believes benefits should never feel like a burden—they should be a tool for growth, loyalty, and long-term stability. Stacey is committed to guiding business leaders toward solutions that truly make a difference.