Shane Lukas is a TEDx speaker, activist, and founder of A Great Idea, an empathy-led creative agency partnering with nonprofits, foundations, healthcare systems, and values-driven brands nationwide. With more than 20 years at the intersection of advocacy, leadership, and organizational change, he helps leaders move past performative values and into practices that hold up under pressure — through collaborative storytelling, equity-centered leadership, and harm reduction. Shane hosts the Power Beyond Pride podcast and is the author of the forthcoming The Advocacy Advantage: Building Brand Power Through Authentic Relationships. His work has been featured in AP News, Business Insider, Yahoo! Finance, and MarketWatch.