Richard's entrepreneurial path started at the age of 12 working in the yard at his parent's powersport business. Over the years, Richard moved into sales setting several sales achievements including selling a record 202 Seadoo watercraft in one season and placing 2nd in North America in Seadoo's “Power To Do It” competition. Richard eventually took over the family business and by 1998 sales exceeded $5 million annually. In 2001, Richard bought a money-losing pickup truck accessory business for $100 out-of-pocket and assumed the company's debts, then over the next 39 months proceeded to 10X that business taking annual sales to over $900,000 with a $120,000 profit by creatively taking successful marketing from other industries and adapting them to his truck outfitting business.
Never happy with success, Richard went on to open a second truck outfitting business, a garage floor epoxy coating company, an industrial coating business, successfully earn his PCS (Protective Coating Specialist) designation from the Society of Protective Coatings (AAMP.org) and co-founded RailGun Marketing™.
An impetus to opening RailGun, Richard spoke at several global paint and coating conferences and was regularly approached by conference attendees requesting Richard's services for their own marketing needs. As the marketing business grew, Richard divested the other businesses to concentrate on the business he calls “so much fun I can't call it work." In 2017 Richard became a Certifed Partner for Keap, one of the world's foremost CRM software for small and medium-sized businesses. In 2021, Keap approached Richard and asked him to be one of 32 “Keap Ignition Partners”, which Richard accepted.
Now Richard's sole responsibility is Chief Marketing Officer of RailGun Marketing where he often meets directly with clients, discusses what's working and what's not in their business, and helps them identify the path to increased sales and profits.
Richard currently resides in Cochrane Alberta Canada with his life and business partner, has 4 children, 1 adopted child, 3 step children, and 4 grand children.
To be a master of customer lifecycle marketing, you must possess a genuine understanding of your target audience and be ready to work toward retaining and growing customer value over the long term.
Generally, a lifecycle marketing plan is a three-phase framework, Collect, Convert and Create. Each phase consists of three stages that include basic strategies and tactics that coalesce into a single, self-sustaining process. Rolling out a customer lifecycle marketing plan is a lot easier when done in these phases and can be done quickly and affordably by virtually any business.
Repeat sales and customer loyalty are undoubtedly some of the most critical aspects of a small business being sustainable and able to experience healthy growth. In this presentation, we'll cover:
- Why customer loyalty and retention can be even more important than acquiring new customers
- Methods of generating repeat business and inspiring client loyalty
- Tools to help you grow repeat sales and retain clients
- Strategies used by small business owners to keep clients coming back for more
The Small Business Assessment and Planning Framework provides small businesses with the insights and specific steps necessary to take action and get results quickly, in their sales and marketing investments.