After leaving a career in mental health and corrections counseling, Rai Hyde Cornell is transforming the marketing industry by applying powerful psychological frameworks to heal the relationships between businesses and buyers.
When she’s not getting into the minds of target audiences and directing B2B messaging and campaigns, she’s at home with her husband, dog, cat, and gecko, or exploring escape rooms and hiking trails around the world.
Presentations
This is an example talk for Rai Hyde Cornell
🤯 Tired of your competitors holding the majority market share when you know your company does it better than them?
🤬 Frustrated by spending thousands on marketing and it still doesn’t demonstrate your superiority over the competition?
😱 Feeling anxious about low conversion rates and sales reps who have to work way too hard to close deals?
If you feel like your marketing is failing, it’s because you’re not leveraging the brain science prospects need in order to change their buying behavior.
The good news is:
You CAN drive your buyer’s behavior IF you know how to use powerful psychological models like CBT, transtheoretical, and positive psychology!
Imagine if your marketing strategy created a CLEAR mechanism for changing your ideal buyer’s behavior from buying from your competition or, worse, doing nothing at all — to buying from YOU!
🕵️ As a psychologist and criminologist turned marketer, I work with B2B SaaS, EduTech, and professional services firms to build and execute marketing strategies that are based on the ultimate sales driver: human psychology 👈
In this session, we'll cover:
- The Limitations of the Sales Funnel You've Always Known
- The Expanded Funnel Built on Transtheoretical Psychology
- How to Capture Leads LONG Before Your Competitors Do
- How to Ensure Your Sales Funnel Is a Smooth, Seamless Machine (Rather than a Sieve Hemorrhaging Leads!)
Events
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