Rachel Lee is an Artist, Designer & Co-Founder of Neo Genesis, a personal branding agency for creatives & misfit entrepreneurs who are ready to own their weird, and (finally) rock it online. Rachel believes that there's no better way of marketing yourself than actually BEING yourself, and she helps her clients with doing just that with her signature, 1-week brand transformations where she takes everything that's awesome about her clients, and packaging it in a form that people can actually SEE and FEEL (with visual brand styling & messaging support). Rachel speaks on topics including authenticity in personal branding, and how to best showcase that through visual styling. Outside of business hours, you'll find Rachel doodling on her iPad, blasting EDM on a run, or getting cozy with her cat.