Dr. Preethi Srinivas is a TEDx speaker, bestselling author, and conscious leadership strategist who helps leaders and organizations improve decision-making, strengthen team dynamics, and sustain performance without burnout.

She works at the intersection of leadership, modern work, and living systems. With a doctorate in human-computer interaction and a career as a Senior UX Researcher inside a leading global technology company, she understands OKRs, competitive pressure, and the accelerating impact of AI firsthand. She pairs that with insights from animal behavior and observation-based research, using nature as a practical mirror for the patterns showing up in teams and cultures.

She is also the founder of Befriend Cows, a nonprofit focused on humane education and coexistence.