Melissa Cruz
Name
Melissa Cruz she/her/hers
Tagline
Empowering Dreams with Integrity and Compassion in Franchise
Credentials
Bio

In the dynamic world of franchise consulting, Melissa is a dedicated professional driven by values of honesty, integrity, and a passion for serving others. With a unique background with years of experience as a former foster parent of at-risk youths, mom of two young adults, and a few fur babies, Melissa brings a compassionate and client-centric approach to the world of franchising.

As the founder of Phoenix Franchise Consulting, Melissa has carved a niche as a franchise consultant committed to helping individuals build and own their destinies through business ownership. Drawing inspiration from a personal experience with a consultant, she identified a need for trustworthy guidance in the franchise industry, leading to the establishment of a consultancy that prioritizes client needs.

Melissa's consulting process involves a deep assessment, focusing on clients' personal, business, and financial goals, areas of expertise, and ideal business models. A strategic partnership with the largest franchise consultants firm in North America, representing over 800 franchises, ensures access to the latest trends and emerging opportunities in the market.