![Melissa Cruz](https://app-eventraptor.b-cdn.net/storage/media/00/0001/00016124/speaker-profile-cover-20240517163549.jpg)
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In the dynamic world of franchise consulting, Melissa is a dedicated professional driven by values of honesty, integrity, and a passion for serving others. With a unique background with years of experience as a former foster parent of at-risk youths, mom of two young adults, and a few fur babies, Melissa brings a compassionate and client-centric approach to the world of franchising.
As the founder of Phoenix Franchise Consulting, Melissa has carved a niche as a franchise consultant committed to helping individuals build and own their destinies through business ownership. Drawing inspiration from a personal experience with a consultant, she identified a need for trustworthy guidance in the franchise industry, leading to the establishment of a consultancy that prioritizes client needs.
Melissa's consulting process involves a deep assessment, focusing on clients' personal, business, and financial goals, areas of expertise, and ideal business models. A strategic partnership with the largest franchise consultants firm in North America, representing over 800 franchises, ensures access to the latest trends and emerging opportunities in the market.