Mark James is an accomplished business improvement advisor with over 40 years of experience across diverse industries in workplace performance, channel effectiveness and customer loyalty. He regularly speaks on ways to improve organizational culture, business performance and marketing outcomes.

As founder and President of Performance Advisors Group, Inc., he assists B2B companies achieve sustainable growth by elevating employee and channel engagement, eliminating barriers that diminish performance and guiding successful change.

Mark is Marketing Performance Measurement certified by the Chief Marketing Officer (CMO) Council. As an analytics enabler, he helps clients make better informed decisions.  And serves on the Board of Directors of Family Counseling Service. A behavioral health agency helping Northern Illinois families and individuals.