Lorinda Van Newkirk is a powerhouse entrepreneur, branding expert, and business mentor with over 30 years of experience building bold, successful brands. As the founder of Lucky Chuck® and Gypsy Soule®, she has taken businesses from idea to industry leaders, proving that grit, strategy, and relentless execution are the keys to success.

Lorinda is known for her no-BS approach to business, helping entrepreneurs cut through the noise, take action, and build brands that stand out. She’s faced every challenge head-on—from high-stakes pivots to scaling businesses globally—and now she shares her insights with others looking to do the same.

When she’s not coaching, consulting, or speaking, Lorinda is out living the Western lifestyle she loves, bringing the same determination to the arena as she does to the boardroom.

Get ready—because when Lorinda speaks, you’ll walk away with real, actionable strategies and the mindset to make big things happen.