Lisa Apolinski is the CEO of 3 Dog Write. She teaches agency and business owners how to use their content to attract more right fit clients so that they experience a positive return on investment in marketing. She has written several books, including Persuade With A Digital Content Story, named one of the top content marketing books in the world. Her latest book, The Greatest Personal Brand Story Ever Told, helps businesses achieve brand legacy and is available on Amazon. She has been featured in Forbes and The New York Times for her digital storytelling expertise and dubbed “America’s Digital Content Futurist”.