As the founder of WiseWordsThatMatter.com, Krista Giannak is passionate about uncovering clients' untold stories and sharing real impact through the written word. Having once shied away from her own personal journey, she now speaks about her experiences facing fear to become a skier, who happens to be blind. Clients say that she inspires them to share their own challenges and wisdom with the world.

From blogs to bios, e-books to e-courses, website content and more, Krista crafts customized content for the right audience. She has garnered media coverage for her clients in local newspapers and on television stations such as CBS 2 and FiOS 1. Her journalism background includes feature articles published in local newspapers, magazines, and a hospitality industry trade journal.