Jossie Haines is an executive and engineering leadership coach focused on empowering high performing leadership through empathy and compassion. Her mission is to retain women in tech and break the statistic that 56% of women leave tech after 10-20 years by empowering engineering leaders with the effective and fair management practices and principles needed to finally more the needle. She has spent over 22 years in the tech industry as an award winning software engineering leader at the forefront of emerging consumer technology across Silicon Valley, including management roles at Apple, Tile, Zynga and American Express. She was most recently the VP of Software Engineering & Head of DEI at Tile where she had grown the engineering team by 45% from 29 to 55 in 5 months during COVID and led all software engineering efforts across mobile, backend, web, and QA. At Apple, she had led the Siri music team during the development of the HomePod, as well as the Siri media team who won a technical Emmy for the Siri on Apple TV integration. She is also an avid public speaker, having given over 100 talks, workshops and podcasts on retaining women in tech, engineering leadership, DEI and various technologies.