Jennifer Neal is the Founder and CEO of Formula Done, where she helps $500K-$2M+ business owners escape the founder trap and build operations that run without them. After a near-fatal accident in January 2025 left her with two shattered ankles, multiple surgeries, and months of recovery, Jennifer realized that the same systematic approach she used to rebuild her body could transform struggling businesses.
With 20+ years of operations expertise, Jennifer specializes in the "operations-first" methodology—fixing broken processes before adding automation. Her unique three-pillar approach integrates business systems, personal resilience, and authentic leadership to create sustainable success.
When she's not helping founders reclaim their freedom, Jennifer can be found perfecting sourdough recipes, cooking over open fire, and sharing her recovery journey. She believes that true business success requires building excellence from the ground up—whether it's healing a broken body, creating real food from scratch, or designing operations that actually work.
Presentations
These are example talks for Jennifer Neal
The Phoenix Blueprint: How I Rebuilt My Body and Business After a Near-Fatal Accident
After a near-fatal accident left me with multiple surgeries and months of recovery, I discovered that the same systematic approach I used to rebuild my body could transform struggling businesses. In this powerful presentation, I share the Phoenix Blueprint—a proven framework for rising stronger from any setback.
You'll discover how to turn crisis into opportunity, build anti-fragile systems that thrive under pressure, and create sustainable success that doesn't depend on your constant presence. Whether you're recovering from burnout, business failure, or personal challenges, this blueprint will show you how to rebuild from the ground up—stronger than before.
Key takeaways include the three pillars of systematic recovery, how to identify and fix foundational weaknesses, and the mindset shifts that turn obstacles into advantages. Perfect for leaders who want to build resilience into themselves and their organizations.
Business
Healthcare
+3
AI
Automation
+13
Beyond the Hustle: The Operations-First Approach to Scaling Without Burnout
Tired of working IN your business instead of ON it? This presentation reveals why most scaling attempts fail and introduces the operations-first methodology that's helped dozens of $500K-$2M businesses break through growth plateaus without founder burnout.
Learn the counterintuitive truth: you must fix your operations BEFORE adding automation. Discover the five critical systems every growing business needs, how to identify bottlenecks that are secretly sabotaging your growth, and the delegation framework that actually works.
I'll share real case studies of businesses that went from chaos to clarity, and you'll walk away with a practical roadmap for building operations that run without you. Stop being the bottleneck in your own success—learn to scale sustainably.
Business
Leadership
+1
Automation
Burnout Prevention
+10
The Sourdough System: What Baking Bread Taught Me About Building a Business That Lasts
In our instant-gratification world, sourdough bread teaches us something profound about building lasting success. This unique presentation weaves together the art of traditional bread-making with proven business principles that create sustainable, profitable companies.
Discover why the best businesses, like the best bread, can't be rushed. Learn the four stages of business fermentation, how to build your "business starter" that compounds over time, and why patience is your most powerful competitive advantage.
Through engaging storytelling and practical frameworks, you'll understand how to apply sourdough principles to create consistent quality, build customer loyalty, and develop systems that improve with age. Perfect for entrepreneurs who want to build something meaningful that lasts generations, not just quarters.
Business
Hospitality
Authenticity
Business Growth
+9
The Unbreakable Body, The Unbreakable Business: A CEO's Guide to Personal and Professional Resilience
Your business can only be as strong as you are. This transformative presentation reveals the hidden connection between personal health and business performance, sharing lessons learned from rebuilding both body and business after a life-changing accident.
Discover the CEO's guide to building anti-fragile health that enhances rather than competes with business success. Learn the five pillars of executive wellness, how to design recovery into your leadership routine, and why your morning routine might be sabotaging your afternoon decisions.
You'll walk away with practical strategies for sustainable high performance, stress management techniques that actually work for busy leaders, and a framework for building resilience into every aspect of your life and business. Stop sacrificing your health for success—learn to optimize both.
From Burnout to Breakthrough: The Real Food Journey That Fueled My Recovery and My Business
Three weeks in the hospital, five surgeries, two months bedridden, and a year on antibiotics—my near-fatal accident forced me to become an expert in energy conservation and strategic nutrition while running a business from my hospital bed. This presentation shares the hard-won lessons from navigating both conventional medical treatment and unconventional healing approaches.
Discover how to maximize your energy potential when resources are limited, the nutrition strategies that support your body through medical stress, and how to make food choices that work WITH your treatment rather than against it. Learn the energy management framework I developed to run my business while my body was fighting for recovery, and why understanding your energy currency is crucial for both health and business success.
You'll walk away with practical strategies for sustainable energy during challenging times, how to support your body through medical treatments (or real life), and a framework for making nutrition decisions that enhance rather than drain your limited resources. Perfect for leaders facing health challenges who refuse to let circumstances derail their success.
Business
Health & Well-being
+4
Energy Management
Foods
+10
The Art of the Strategic Pause: Why Rest is the Most Productive Thing You Can Do
In a culture obsessed with hustle, the strategic pause has become a lost art—and a massive competitive advantage. This counterintuitive presentation reveals why your best ideas come when you stop trying so hard and how to build productive rest into your leadership practice.
Discover the neuroscience behind breakthrough thinking, learn the difference between rest and recovery, and master the art of strategic pausing that leads to better decisions, increased creativity, and sustainable high performance. I'll share how forced rest during my recovery led to my biggest business breakthroughs.
You'll walk away with practical techniques for productive pausing, how to design recovery into your schedule without guilt, and a framework for making rest a strategic business tool. Stop wearing exhaustion as a badge of honor—learn to pause your way to peak performance.
Business
Health & Well-being
+2
Building Strategic Success
Business Strategy
+10