Jennie Coleman is the President of Equifruit, a leading Fairtrade banana company in North America, and a keynote speaker focused on ethical supply chains and responsible retail leadership. Through her flagship talk, Bananas Shouldn’t Be Cheap, Jennie challenges grocery and retail leaders to reconsider what low prices truly cost.

Drawing on firsthand experience in the global banana trade, Jennie speaks about sustainable banana production, fair trade certification, and the influence of procurement decisions on workers, communities, and long-term industry stability. Her perspective comes from building supplier relationships rooted in respect, navigating systemic resistance, and leading in a traditionally male-dominated sector.

Based in Montreal, Jennie delivers practical, candid keynotes for grocery executives, procurement teams, and sustainability-focused organizations seeking to align profit with integrity.