Ivana Taylor is a marketing strategist and passionate advocate for small business owners who are drowning in marketing overwhelm. With a strong belief that you should be doing LESS marketing (not more) to make MORE money, Ivana empowers solopreneurs, coaches, and entrepreneurs to simplify their marketing and get real results on a budget of about $17 a day.
She's known for helping business owners get and keep customers on less than $17 a day — and for calling out the "guru industrial complex" that peddles quick fixes without foundation.
With 35 years of marketing experience, Ivana shows up to every podcast, webinar, and virtual stage with practical strategies that give audiences those "A-HA" moments you're looking for. She's equally at home delivering a solo presentation packed with takeaways or jumping into a value-rich panel discussion or interview.
She's available to speak on podcasts, livestreams, panel discussions, summits, masterminds, and virtual events. Her sweet spots? DIY marketing, referral strategies, low-cost lead generation, AI for small business, and helping entrepreneurs become smarter consumers of marketing. All sessions can be tailored to your audience. Interviews and panels are especially welcomed!
Ivana is the publisher of DIYMarketers.com, co-author of Excel for Marketing Managers, Book Editor for Small Business Trends, and host of the popular #BizapaloozaChat — which reaches over a million small business owners weekly. She's been featured on MSNBC and AMEX Open Forum, is a regular SCORE webinar presenter, and was ranked #21 out of 30,000 influential people on the internet by Fast Company. D&B has also named her one of the top small business influencers.
Book Ivana for your next event to learn how to:
- Stop Playing Slot Machine Marketing — Build a predictable system instead of pulling the lever and hoping for a jackpot
- Do LESS Marketing and Make MORE Money — Fewer tactics, better process, real results
- Create a Referral System That Works While You Sleep — Turn customers into your best salespeople without awkward asks
- Become a Smarter Consumer of Marketing — Stop wasting money on shiny objects
- Learn to Speak AI — Partner with AI the way you partnered with your computer and the internet — without fear, with strategy…and so much more!
Ivana has lead magnets available for your attendees, plus optional bonus strategy sessions and giveaways for engaged audiences.
Presentations
Slot Machine Marketing: Why Your Strategy Feels Like Gambling (And How to Fix It)
Most small business owners are pulling the marketing lever and praying for a jackpot. Sound familiar? In this session, Ivana breaks down why tactics without process leads to burnout and broke — and shares the framework for building marketing that produces predictable results. Expect stories, straight talk, and a system you can implement immediately.
The $17/Day Marketing Plan: Do LESS and Make MORE
You don't need a bigger budget. You need a better process. This practical session shows solopreneurs and small business owners how to strip their marketing down to what works, automate what they can, and stop wasting time and money on strategies designed for companies with actual marketing departments.
How to Speak AI: Making AI Your Hybrid Marketing Partner
AI isn't taking over. It's not here to replace you. It's the next tool in your toolkit — like the computer was, like the internet was. The business owners who thrive will be the ones who learn to work WITH AI, leveraging its strengths alongside their own. In this session, Ivana cuts through the hype and fear to show you how to "speak AI" — how to communicate with it, collaborate with it, and use it to get more done without losing what makes your business yours. You'll walk away knowing how to embrace AI as a partner, not a threat.
Referral Marketing That Doesn't Make You Feel Sleazy
Most referrals happen by accident. That's the problem. In this session, Ivana reveals how to build a referral system that brings qualified leads to your door — without uncomfortable asks, expensive incentives, or hoping your customers remember to mention you. You'll learn the Referral Guideline technique and start getting referrals on purpose.
Becoming a Smarter Consumer of Marketing
The marketing advice industry has a dirty secret: most of what you read is expert experience, not expert advice. This eye-opening talk helps business owners spot the difference, avoid expensive mistakes, and make better decisions about where to invest their limited marketing dollars.
Presentations
This is an example talk for Ivana Taylor
How to Do LESS Marketing and Make MORE Money: An Introduction to the Marketing Process with a Simple 1-Page Marketing Plan
WARNING: Everything you've been taught about marketing is designed to keep you broke, overwhelmed, and buying more courses.
You've tried the tactics. You've followed the blueprints. You've thrown money at Facebook ads, funnels, and the "strategy of the week." And what did you get? A big fat nothing. Meanwhile, the gurus who sold you those tactics are laughing all the way to the bank.
Here's what they don't want you to know: There's a marketing process that drives EVERY successful campaign, strategy, and business. It's been hidden from you because if you understood it, you'd stop buying their stuff.
In this no-holds-barred session, you'll discover:
✓ The "Slot Machine Marketing" trap — and why 99% of small business owners are stuck pulling the lever, praying for a jackpot that never comes
✓ The 5-step marketing process that the "guru industrial complex" doesn't want you to see — because once you understand it, their blueprints become worthless
✓ Why you've been living in the WRONG part of the marketing process — and the simple shift that turns random tactics into predictable revenue
✓ The "Peloton Problem" — what a $2,500 exercise bike reveals about why your marketing investments aren't paying off
✓ How to identify your REAL ideal customer — the one who does what you do poorly, values you highly, and pays you happily (not the imaginary avatar you made up)
✓ The Value Equation that makes your offer so good people feel stupid saying no — straight from Alex Hormozi's $100M playbook
✓ Why there are only 3 marketing strategies (not 10, 25, or 101) — and how to choose the one that matches YOUR natural strengths and budget
✓ The "fastest path to cash" vs. "slowest path to cash" — know which strategy you're choosing BEFORE you waste another dime
✓ How to set a marketing budget that BUYS customers — not one that "spends money on marketing" and hopes for the best
✓ A simple 1-page marketing plan you can complete during the session — so you walk away with clarity, not confusion
This session is NOT for you if:
You want another list of "101 marketing ideas" you'll never implement. You're looking for a magic button that requires zero thinking. You believe the next tactic, tool, or trend will finally be "the one."
This session IS for you if:
You're tired of playing slot machine marketing and want a SYSTEM. You're ready to understand WHY marketing works (or doesn't). You want to do LESS marketing and actually make MORE money.
The A-HA moment waiting for you in this session? Once you see it, you can't unsee it.
You'll finally understand exactly where your marketing has been breaking down — and have a clear path to fix it. No more guessing. No more gambling. No more gurus.
Bring a pen. You're going to need it.