Heike Yates is a Midlife Health and Fitness Expert with over 35 years of experience. She makes wellness and fitness simple for midlife women, turning midlife challenges into easy, actionable steps that help them truly thrive. Heike’s approach goes beyond just fitness and nutrition; she focuses on helping women get out of feeling stuck or in a rut, guiding them to get stronger, develop a resilient mindset, eat better, and boost their energy. As the founder of ‘Pursue Your Spark,’ Heike also hosts a popular podcast reflecting her mission. Outside of coaching, she’s an avid triathlete and adventurer, always seeking new challenges in the great outdoors.