Fredric's diverse  career spans decades in human genetics, AI software development, business entertainment including Rock ‘n Roll, starting companies, four decades of university business teaching including Johns Hopkins, and hands-on business experience in big box consumer, distribution and manufacturing. He is also a business and technology attorney. He coined the term Wellness Genetics in the late ’90's to shift how genetics is viewed from disease predication to making life better everyday. This includes providing powerful insights into how nature and nurture interact to impact injury risks to athletes. His best audience are people who are tired of being “advice” on what they should do to be happy, and then when that advice fails, which it usually does, being told they are irresponsible, stupid, uneducated, lazy, and other motivating terms. He wants to empower each person to take control of her/his life in a holistic way. He wants to be the Google Maps of Genetics.