Desiree Martinez has been marketing since Myspace, back when coding your profile was the ultimate flex. With more than 15 years of experience helping small businesses grow, she has built a career turning marketing overwhelm into clarity and connection. As the founder and CEO of The Kast Agency, Desiree helps service-based and community-driven businesses build strategies that actually work in the real world.
Known for her straightforward, sassy approach, Desiree has partnered with brands like Adobe, Streamyard, and VidIQ, and has helped thousands of small business owners grow through trust, consistency, and community.
When she is not coaching or creating content, Desiree can be found on her Michigan homestead, sipping tea, rolling dice in Dungeons & Dragons, or chasing her next big idea.
Stop Marketing, Start Belonging is her guide for building loyal customers and a business people truly care about.
Presentations
This is an example talk for Desiree Martinez
You don’t need viral moments to grow. You need a marketing system that still works when the algorithm doesn’t. In this session, Desiree Martinez shares her PLANT Framework, a proven approach for service providers and creators who want to grow intentionally. Learn how to turn scattered marketing efforts into a clear, connected system that attracts the right clients, builds real loyalty, and drives consistent sales. This talk replaces guesswork and grind with a repeatable plan that helps you grow on purpose, not by accident.
Your audience will walk away knowing:
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How to build a marketing foundation that supports steady, predictable growth.
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Practical ways to connect offline and online marketing so every effort works together.
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How to identify and amplify the tactics that actually bring results instead of chasing trends.
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Strategies for creating loyal customers who buy again and refer others.
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What to track and measure to know your marketing is truly working.