Derrick Daye takes executive-level audiences on learning journeys that help them use the power of brand to ignite growth and create competitive and valuable futures.
A widely sought-after speaker, Derrick keynotes at major conferences around the globe.
He is a guest lecturer at the University Of California Los Angeles, University of Southern California, Northwestern University, Utah State University, Loyola Marymount University, EDC Paris Business School and is quoted regularly in the business press in publications such as the Wall Street Journal, USA Today, Adweek, Inc. Magazine, London Times and is a nationally featured brand management expert on ABC television news.,
Derrick has spent the past 25+ years helping organizations release their full potential. His experience is as extensive as it is diverse, encompassing the disciplines of business strategy, brand strategy, advertising, and public relations.
At The Blake Project, he manages daily operations and serves as a senior consultant, helping businesses in all stages of development define and articulate what makes them competitive and valuable.
Prior to launching The Blake Project in 2003, Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected advertising agencies. He credits his focus on brand strategy with his ability to align organizations with unmet customer needs. He has co-led the brand strategy effort for more than 200 respected B2C and B2B product and organizational brands, including Abbott, Coca-Cola (Olympic Games), Deloitte AI, EA Sports, FootJoy, Heliae (Mars Family), ING, Intel, LexisNexis, Nestlé, OPRY Entertainment Group, Utah Jazz, and Wyndham Hotels Worldwide.
As an Advisor to the Nasdaq Entrepreneurial Center, Derrick serves in the development of the center's brand and growth strategy and as a resource for early-stage founders.
Derrick's emphasis has been to push the limits of what an independent, strategic brand consultancy can lend toward industry innovation. In 2006 he conceptualized and launched Branding Strategy Insider to help marketing oriented leaders and professionals build strong brands. Today his vision serves 60,000+ marketers daily and is recognized by Advertising Age as the leading online resource for brand strategy and management.
Most notably, he has worked with Dr. Bernice King, The White House Press Corps, and helped the National Parks of New York Harbor, arrive at new and optimistic decisions about the Statue of Liberty's competitive future.
Derrick earned an MBA from the University of Southern California, Marshall School of Business, and is pursuing a Doctorate in Organizational Change and Leadership at the University of Southern California's Rossier School of Education.