Name
Debbie White
Tagline
The Lighthouse Effect™: Your Shortcut to a Category of One.
Credentials
Bio

Debbie White is a brand and marketing strategist who helps coaches, consultants, and service providers cut through the noise, attract premium clients, and build a brand that stands out as the only choice in their industry. As the creator of The Lighthouse Effect™, she teaches experts how to clarify their messaging, position themselves as a category of one, and create a steady flow of high-caliber clients—without paid ads or exhausting social media tactics.

With a background in launching multi-six and seven-figure businesses and working with major brands like Starbucks, Debbie brings a sharp, no-nonsense approach to marketing. She speaks on topics including brand clarity, premium positioning, client attraction, and scaling a business with ease.

Event hosts looking for a speaker who brings straight talk, smart strategy, and zero fluff will love Debbie’s engaging, practical approach. She cuts through the noise, challenges outdated marketing myths, and delivers real, actionable insights that help experts simplify their messaging, attract premium clients, and build a business that actually works—without the burnout.

 

 

Presentations

This is an example talk for Debbie White

The Lighthouse Effect™: How to Own Your Niche, Attract Premium Clients, and Become the Only Choice in Your Industry

The Lighthouse Effect™: Own Your Brilliance, Dominate Your Niche, and Attract Premium Clients

Most experts struggle to communicate their value in a way that stands out, leading to undercharging, overworking, and competing for attention instead of commanding it. In this high-impact session, Debbie White introduces The Lighthouse Effect™, a powerful framework that helps coaches, consultants, and service providers own their brilliance, clarify their brand messaging, and position themselves as the only choice for their ideal clients.

Attendees will learn how to:

  • Stand out as a category of one by identifying their unique genius and packaging it into a brand that commands attention.
  • Craft magnetic messaging that instantly connects with the right clients and sets them apart in a crowded market.
  • Develop an irresistible Hell Yes Offer™ that makes premium clients excited to say yes.
  • Build a business with clarity and confidence by aligning their marketing with their strengths and values—without gimmicks or burnout.

This talk is perfect for experts who are ready to own their brilliance, stop second-guessing their value, and confidently communicate their message in a way that attracts premium clients. Debbie’s straight-talking, no-fluff approach gives attendees the clarity and strategy they need to get seen, get paid, and make a bigger impact—without chasing clients or fitting into a mold.

 

 

 

Business Marketing
Branding Building strategic success +12

Events

Debbie White has participated in these events