Craig Lowder, author of Smooth Selling Forever and co-author of Trusted Advisor Confidential, is a sales-effectiveness expert with a four decade track record of helping business owners, sales leaders and independent trusted advisors achieve their sales and income growth objectives.
Craig is the founder and president of the MainSpring Sales Group, a strategic sales consultancy. He speaks extensively on the topics of Smooth Selling Forever, Is Virtual Selling Here to Stay? and the NavSTAR Client Acquisition System to professional groups and associations, including Vistage International, the world’s largest CEO peer-to-peer association, and the Turnaround Management Association (TMA). Craig has also been featured at Entrepreneurial Operating System (EOS) group events.
As he says …
You're here because you know referrals alone aren't enough.
Sure, they're the sweet cherry on top, but they're not the whole sundae. You need more – a client acquisition system that’s not just a flash in the pan, but a full-blown rockstar, belting out chart-toppers non-stop. Why? Simple: More clients, quicker sales, bigger deals, and way less hair-pulling stress for you.
30+ years, 60K+ hours, 150 + advisors & businesses
I've been in the trenches for over 40 years, clocking 60,000+ hours of real-world experience and helping over 150 advisors and organizations. The result? The NavSTAR Client Acquisition System for Trusted Advisors … financial advisors, consultants and coaches, and marketing agencies … and the Smooth Selling Forever System for Business Owners. This isn't your average, run-of-the-mill approach. This is about getting serious with your client game.
You're great at what you do, but client acquisition?
That's where the NavSTAR Client Acquisition and the Smooth Selling Forever systems rolls in, with six killer steps — or STARS — to target, engage, and convert the clients you actually want.
Sales is No Longer ‘Traditional’
The game has changed. You need a system that’s ready for 2024 and beyond, not something stuck in the last decade. We're not here to slap on a few tweaks; we're here to overhaul your client acquisition strategy and set you up for significant year-over-year growth.
Test your Strategy
Here’s a quick litmus test for any client acquisition strategy.
🔥 ROI Reality Check: Your system should be printing money, not burning it. Keep an eagle eye on the return on investment.
💸 Adaptability Avenue: Client acquisition is always changing. You need a system that's as adaptable as it is savvy, ready to hit every new beat in the market.
😎 Client-Approved Vibe: At the end of the day, it’s all about the clients. Talk to them, get their feedback, and make sure your system is actually delivering what they want.
Bottom line: You need a strategy that works as hard as you do. Let's get to it.
Book Craig to speak to your group TODAY!
Presentations
These are example talks for Craig Lowder
SESSION OVERVIEW
An insightful breakout session where we'll delve into the core principles of the NavSTAR Client Acquisition℠System.This session will uncover the six stars of the NavSTAR system and how they can revolutionize your client acquisition approach.
WHO IS THIS TALK FOR?
This session is designed specifically for trusted advisors such as accountants,attorneys,business consultants,
and financial/wealth advisors aiming to fill their book of business with right-fit clients.
KEY TAKEAWAYS
Attendees will learn the formula for right-fit client acquisition from Craig Lowder’s book,‘Trusted Advisor Confidential’ called the NavSTAR Client Acquisition℠System,six steps—called STARS—to revolutionize your approach to acquiring clients:
Targeting Is Star One: Focus your efforts on prospects that match your expertise perfectly.
Messaging Is Star Two: Develop messages that resonate deeply with your target audience,fostering engagement and interest.
Business Development Process Mapping is Star Three: Optimize your client acquisition process for peak efficiency and effectiveness.
Business Development Success Scorecard is Star Four: Measure your progress and fine-tune your system with precise metrics.
Lead Generation Is Star Five: Employ innovative methods to attract a consistent flow of potential right-fit clients.
Feed The Funnel Is Star Six: Expertly nurture leads to ensure a continuous stream of new right-fit clients.
Presentation Description:
This overview session is specifically designed to identify the “Top 12” sales growth challenges small and mid-size business owners face. By the end of this session, attendees will have an action plan for creating an effective Strategic Sales Plan designed to generate significant, predictable and sustainable sales growth.
Learning Outcomes
- Attendees will learn the 12 Reasons Your Company’s Sales are Not Growing as Expected
- Attendees will learn the 3 Foundational Elements in Creating an effective Strategic Sales Plan ... Strategy, Systems and People
- Attendees will learn the 8 Great Components in each Foundational Element
Presentation Description:
Ancient mariners used stars to chart the journey. Today, you need to navigate the complex buying journey of your customers. But your guide is still the stars. The Stars Guide for Smooth Selling ForeverSM explores the five stars to follow. During this overview session, attendees will discover how they can create significant, predictable and sustainable sales growth in their business by following the stars.
Learning Outcomes
- Attendees will learn the Five Stars to Follow
- Attendees will learn the Benefits of Following these Five Stars
- Attendees will learn what Tools are Available to Reach these Five Stars
Presentation Description:
Virtual selling is here to stay and will grow exponentially over the coming months and years. Prospects and customers are recognizing value in holding virtual meetings in terms of - convenience, decision influencer participation and productivity gains. And sellers are realizing similar benefits – productivity gains, cost savings and shorter sales cycles. Learn what you need to do become an effective virtual seller.
Learning Outcomes
- Attendees will learn why both Buyers and Sellers are Embracing the World of Virtual Selling
- Attendees will learn the 6 Key Building Blocks to becoming an Effective Virtual Seller