Discover key leadership lessons based off of the TEDX talk “Confessions of a Corporate Cobra”. This talk delves into the ironic pitfalls of self-preservation in the workplace, highlighting how defensive behaviors meant to secure our positions can actually compromise them. Learn about the transformative power of letting go of control to enhance team dynamics and personal growth in any professional setting. Learn how we can uncoil our ambitions to foster a more collaborative and impactful career.

1. Understand the impact of defensive behaviors in the workplace
2. Identify strategies to move from a self-centered approach to a team growth mindset
3. Develop skills for adapting to and leading change

Professional speakers, coaches, authors, and entrepreneurs know that having a comprehensive marketing plan is essential. However, traditional methods can be overly time-consuming and complex. This concise session provides a high-level overview of The One Page Marketing Plan, a streamlined approach to crafting your marketing efforts. This session will help you understand the core components of this innovative framework, enabling you to see how a simplified plan can lead to focused results. You’ll leave with a clear understanding of each component, all on a single page.

Learning Objectives:

1. Learn the Power of Strategic Focus: Discover how effective strategy involves making deliberate choices and saying no to certain initiatives to maintain focus and drive success.
2. Understand the Importance of a Simplified Marketing Plan: Learn why a one-page marketing plan is effective and how it can save time while enhancing strategic clarity.
3. Visualize the One Page Marketing Plan Framework: Get a comprehensive overview of how to synthesize customer segments, objectives, and tactics into a single, cohesive document.

Building a powerful and cohesive brand starts with a clear blueprint. The Brand Blueprint™ service is designed to help solopreneurs articulate the core elements of their brand, ensuring they resonate with their target audience and stand out in the market. Through a collaborative process, uncover your unique value proposition, clarify your brand’s mission, vision, and values, and develop a messaging framework that aligns with your goals. Dive into identifying your target audience, understanding their needs, and crafting a brand voice that speaks directly to them. The final deliverable is a comprehensive Brand Blueprint™ that serves as the foundation for all your marketing and communication efforts, providing you with the clarity and confidence to build a brand that truly represents who you are and what you stand for.

Do you aspire to amplify your impact and brand visibility through a TEDx talk? This proven system has generated TEDx talks that achieve least 25,000 views. Craft a compelling topic that stands out in a crowded field by identifying and refining an idea worthy of the little red dot. Learn the most effective ways to reach curators with an idea that resonates. Maximize your chance for success with a targeted plan for applications and follow up. Finally, learn how to create a future plan to leverage your talk once it’s live with the use of a custom marketing plan.

1. Craft a Compelling TEDx Topic: I will guide participants through the process of identifying and refining a TEDx-worthy idea that resonates with curators and audiences alike, ensuring their topic stands out in a crowded field.
2. Develop an Effective Application Strategy: Attendees will learn how to efficiently navigate the application process by creating a strategic plan that maximizes their chances of success, minimizing time spent while optimizing impact.
3. Leverage TEDx for Further Opportunities: I’ll reveal how I’ve turned my TEDx talk into a springboard for more speaking engagements, expanding my personal brand and influence in the industry.

Your expertise deserves a signature approach that sets you apart in your field. The Custom Framework Creation session is designed to help solopreneurs and experts distill their unique knowledge and processes into a structured, trademarked framework that they can consult on, sell, write about, or speak about. Take the methodologies and strategies that make your services effective and transform them into a clear, organized system that is uniquely yours. The result is a proprietary model that not only enhances attendees credibility but also provides them with a powerful tool to scale their business, create new revenue streams, and build a lasting brand.