Have you ever noticed that the most iconic brands don't sell you a product or service ... but rather invite you into their story? Building the storytelling capability of your company isn’t a soft skill. It is a necessary skill. Becky Freemal helps small to midsize organizations build a solid brand voice that provides a platform for genuine, simple, and consistent stories. She is a broadcast journalist -turned- fractional Chief Marketing Officer who helps organizations (companies, nonprofits, associations) to stop throwing spaghetti at the wall and build a strategic approach that ties together storytelling and drives organizations to their desired outcomes. Whether it’s driving revenue, catching the interest of investors or retaining your best employees, Becky will help you uncover your brand voice and build the necessary connection to drive your bottom line.