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Arthur Germain is Principal & Chief Brandteller of Brandtelling, the brand strategy and storytelling agency he founded in 2005. He launches startups, develops existing brands and guides businesses of all sizes in how to establish, strengthen and promote their unique and differentiated brand stories for customer success and increased profitability.
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Prior to founding the agency, Arthur served in marketing, public relations and editorial roles where he learned a lot about brand storytelling and how businesses often struggle to define who they are, what they do and how they serve their customers.
His new book, The Art of Brandtelling: Brand Storytelling for Business Success, is a how-to guide for building and sharing your unique brand story to strengthen customer relationships and increase business profitability. It is available in paperback, Kindle and eBook Bundle versions.
Arthur served in senior positions with Symbol Technologies during a brand refresh, global public relations agency Neale-May & Partners + GlobalFluency during the dot com bubble, and as an editor at trade and newsstand publications including VAR Business, Home Office Computing, Small Business Computing, Windows Magazine, Communications Week and others. Arthur graduated from the State University of New York at Fredonia with a BS in Communications. He frequently speaks on the Power of Story, Podcasting, and Building and Promoting Story Leadership™.
Presentations
This is an example talk for Arthur Germain
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Since you were little, stories have put you at ease, put you on alert, made you listen, taught you something, encouraged you, made you laugh and even made you cry. That’s powerful stuff — and stories can do the same thing with customers. Storytelling is a powerful way to build your brand. When it comes to marketing and sales, the most successful brands have something in common: they tell a story.
How can you use brand storytelling to differentiate your business and make it stick in the minds of customers?
This workshop or speech offers a how-to guide for building and sharing your unique brand story to strengthen customer relationships and increase business profitability.
Topics may include (depending on time and format):
- What is a Brand?
What is Brand Storytelling and Why Should You Care? - Design Your Category Before You Design Your Brand Story
- How to Select a Strong Brand Name
- Who is Your Customer?
- Five Steps for Telling Your Own Powerful and Differentiated Brand Story
- Find Your Authentic Voice in Three Easy Steps
- Build A Solid Storytelling Foundation: Strategy, Objectives and Tactics
- Are You Building Thought Leadership for Your Brand or Just Following the Crowd?
- How to Use ChatGPT Without Losing Your Brand Voice
- Think Like a Travel Agent to Build Brand Stories and Nurture Leads
- How to Share Your Brand Story with Podcasting