Ari is a person who has a deep interest in how the world works, either in reality (as real as it gets), perceived reality (what one thinks is reality for them and the world around them) or directed reality (what others want you to think and believe is reality, both in person and in the virtual world). Ari builds on this foundation and lays out, describing what each one of these means, for operating in a world of competitive advantage and risk awareness.