Alicia has helped hundreds of people, teams, companies and Boards of Directors set strategic goals, enhance performance, and achieve wild success.  She is also on a mission to inspire college students to set themselves up for success at the outset, accelerating their results. She is the author of the award-winning “Crushing it in College: Your 7-Step Guide to an Awesome Adventure” as well as featured business articles on a variety of topics. She is an engaging speaker, and impactful coach. With degrees and certificates from Stanford, UCLA, Berkeley, and others, and as the mother of two college students, Alicia knows the importance of optimizing the time, energy and money invested in any endeavor--in college and beyond-- and shows her clients how to maximize the returns on their efforts.