Alice Pettey
Name
Alice Pettey she/her/hers
Tagline
Author | Speaker | Brand Strategist
Credentials
MFA
Bio

Alice Pettey is a speaker with a unique perspective, shaped by personal trials and a passionate commitment to addressing societal inequalities and system flaws. Having navigated the complexities of raising a child with Smith-Magenis Syndrome (SMS) and enduring the profound loss of her son due to healthcare system failures, Ms. Pettey brings a deeply personal and impactful narrative to her speaking engagements. Her experiences have not only influenced her personal life but also her professional trajectory, dedicating over two decades to the field of branding with a focus on health and wellness. As the founder of Neurotic Dog Studios, she aims to rectify the systemic issues that failed her son, by assisting health and wellness practitioners in developing strong, meaningful brands that stand out and support their communities.

Ms. Pettey's speaking topics are drawn from her life's challenges and triumphs, offering insights into the life of a caregiver for a child with unique needs, the societal failures encountered, and the journey through grief and loss. Despite the hardships, she remembers her son's curious and loving nature, his love for musicals, and his unique way of sharing the world he saw. These memories fuel her mission to make systemic changes through her expertise in branding.

Alice Pettey is a certified brand strategist, whose work spans over twenty years, including the publication of her book "Brand Your Practice," where she shares her knowledge with doctors, chiropractors, dentists, therapists, and other professionals. Her approach to branding is educational, aiming to demystify the subject and relate it to human interactions before applying it to business contexts. This methodology fosters a comprehensive understanding and appreciation of branding's critical role in business success.

Ms. Pettey prefers engaging with small to medium-sized audiences, where an open and interactive dialogue is encouraged. Her sessions are not only informative but also invite participants to explore branding in depth, challenging misconceptions and providing practical insights. Her goal is to leave her audience with a clearer vision of how effective branding can transform their businesses and, by extension, improve the health and wellness landscape.

For those interested in having Alice Pettey speak at their event, she can be contacted through Neurotic Dog Studios. Her wealth of experience, coupled with her compelling personal story, makes her an inspiring speaker capable of bringing both enlightenment and change to her audiences.

Presentations

These are example talks for Alice Pettey

What is Branding?

This presentation provides attendees with a basic understanding of what branding is. The presenter provides a connection from which participants can understand and engage with personal and corporate branding concepts. Participants will have a fuller understanding of what branding is and how it is interwoven across all aspects of business, marketing, and their lives.  

Business Education +2
Branding
Mourning in America

In this deeply personal and enlightening presentation, Ms. Alice Pettey, founder of Neurotic Dog Studios, offers an intimate exploration of grief and loss, charting a journey through the heartrending terrain of sorrow unlike any other. Stemming from the tragic loss of her 18-year-old son in 2021, Ms. Pettey shares her firsthand experience with profound grief—a profound, all-encompassing emotional response that transcends the sadness felt for the passing of friends, co-workers, or relatives. This presentation delves into the initial shock and the cascade of untold traumas that emerge in the wake of death, guiding the audience through the visceral weeks, months, and years that follow.

Ms. Pettey navigates the complexities of loss, the immediate aftermath, the prolonged cycle of grief, and the long-term societal expectations, providing a raw, unfiltered look at the realities of grieving. Through her journey, attendees will gain insights into the universal yet uniquely personal experience of loss, fostering a deeper understanding and empathy for those navigating their path through grief. This presentation aims to open hearts and minds, shedding light on the often-unspoken aspects of loss and offering a beacon of hope and understanding in the darkest of times.

Health & Well-being Other +2
grief Grieving
The Unseen: Caregivers the Hidden and Unheard
Family & Parenting Health & Well-being +1
caregiving Family Caregiving
Benefits of Branding for Health & Wellness Practices
Business Health & Well-being +3
Branding Business Culture +6
Finding Your Why?
Business
Purpose