Expert Edge Summit
Name
Expert Edge Summit
Created 2 weeks 6 days ago
Host: Sheryl Plouffe
Expert Edge Summit
Timezone
Timezone: Eastern Time (US and Canada)

Event date(s): -

Registration ends: Thu, Nov 19, 2026 6:00 PM (2 weeks 10 hours from now)

Description

Apply to Speak at


Because being the best-kept secret isn’t a compliment.

Help established experts turn their expertise into greater authority, income, and impact.

We’re inviting established speakers, coaches, consultants, and business leaders to share practical strategies that help experts move beyond their one-to-one ceiling and build their next stage of growth.

If you have a proven framework, a clear methodology, and actionable insights you can communicate succinctly, we’d love to hear from you.

Who You’ll Reach:

Our audience includes emerging and established coaches, consultants, and experts typically generating $100,000–$300,000 annually.

They have operating businesses and are ready to explore:

  • High-ticket offers that help them serve more clients.
  • AI-powered business systems that streamline operations.
  • Strategic relationships that create new opportunities.
  • Stronger positioning, visibility, and industry authority.

Your session should speak to business owners with experience who are ready for their next milestone.

Topics We’re Looking For:

We welcome practical presentations aligned with these core areas:

High-Ticket Offers and Business Growth

Packaging expertise, developing scalable programs, communicating value, and strengthening client enrollment.

AI and Business Operating Systems

Using AI, automation, and repeatable processes to improve operations and support growth.

Strategic Relationships and Collaboration

Building partnerships, referral relationships, and collaborative opportunities that expand reach and impact.

Authority and Expert Positioning

Helping established experts become known, communicate their value, and stand out in their niche.

Why Speak at the Expert Edge Summit?

Reach a relevant audience:
Share your expertise with business owners actively seeking their next level of growth.

Showcase your methodology:
Demonstrate how your approach helps solve a specific business challenge.

Build connections:
Connect with fellow experts and the ICONMAKER® community.

Explore future collaboration:
The ICONMAKER® team is vetting potential Authority Partners for continued collaboration in 2026 and 2027. Speaking offers an opportunity to introduce your work to the team.

Speaker Requirements

📌 Deliver a High-Value Presentation

Prepare a 15–20-minute session, including:

  • A brief introduction.
  • Actionable teaching and core content.
  • Smooth transitions.
  • Audience Q&A.

Focus on educating and empowering attendees with practical strategies they can use. Your session should deliver value rather than serve as a sales presentation.

Physical product promotions are not permitted during your presentation.

You may invite attendees to continue learning through:

  • Online courses.
  • Coaching programs.
  • Memberships.
  • Workshops.
  • Books and educational services.
  • Future deeper learning events, such as masterclasses, bootcamps, or challenges, provided tickets are complimentary.

📌 Submit Your Speaker Materials on Time

If selected, you’ll be asked to provide:

  • Professional bio.
  • High-resolution headshot.
  • Session title and description.
  • Free gift information and access link.
  • VIP gift information and access link, if offering one.

Your headshot will be used to create your official summit speaker promotional graphic. Please meet all submission deadlines so we can prepare and promote your session.

📌 Provide a Free Gift for Attendees

Each speaker must offer a free resource that supports their topic and gives attendees a useful next step.

Please provide:

  • Gift title.
  • Brief description.
  • Estimated value.
  • Access link.

A VIP-exclusive bonus gift is encouraged but optional.

📌 Promote the Summit to Your Audience

This is a collaborative event, and every speaker plays a role in bringing the right people into the room.

Please invite at least 20 attendees to register through your speaker link.

Promotion requirements include:

  • At least 3 email promotions.
  • At least 3 social media posts.

We’ll provide professionally designed graphics, promotional materials, and ready-to-use swipe copy to make sharing easy.

📌 Stay Connected Through Our Speaker Group

Once your application is reviewed and approved, you’ll receive an invitation to our private Speaker Group Chat.

This will be our primary communication hub before and during the summit for:

  • Important announcements and deadlines.
  • Promotional resources.
  • Event updates.
  • Speaker support.

Please ensure you have an active WhatsApp or Facebook account before applying and can regularly check the designated group for official summit communications.


Application Deadline: October 31, 2026


Applications will be reviewed on a rolling basis. Qualified applicants may receive acceptance notifications before the deadline, so we encourage you to apply as early as possible.

Speakers
Mic Drop Mastery: On-Stage Communication Strategies That Convert
Alissa Crabtree

Your expertise deserves more than applause—it deserves action. Many coaches, consultants, and business owners struggle to turn speaking opportunities into meaningful connections and new clients. In Mic Drop Mastery, Alissa Crabtree shares how to transform presentations into powerful tools for visibility, authority, and business growth without relying on salesy tactics.

Drawing from 17 years as an educator and her experience speaking on over 80 stages in one year, Alissa reveals how to craft compelling content, engage audiences through storytelling, and communicate your value with confidence and clarity.

Attendees will discover how to position themselves as trusted experts, create presentations that connect with their ideal clients, and inspire audiences to take the next step. Because when you educate and engage effectively, conversion becomes a natural extension of the conversation.

Turn Clients Into Raving Fans: How to Boost Retention, Results, and Referrals with Strategic Engagement
Brandi Cox Tech Systems Strategist & Architect

Attracting clients is only part of building a successful business. Keeping them engaged, delivering consistent experiences, and creating opportunities for repeat business and referrals are equally important.

In this presentation, Tech Systems Strategist Brandi Cox explores how strategic engagement and smarter business systems can help entrepreneurs strengthen client relationships without adding more work to their already overwhelming schedules.

Drawing on her expertise in automation, delegation, and implementation, Brandi challenges the belief that delivering an exceptional client experience requires constant hands-on involvement.

Attendees will discover how intentional systems can support stronger client retention, improve consistency, and create more opportunities for referrals and sustainable revenue.

Whether you're a coach, consultant, or service-based business owner, you'll leave with a clearer understanding of how to create client experiences that support long-term business growth—without sacrificing your time, energy, or sanity.

From Best-Kept Secret to Sought-After Expert: The Power of Words That Work
Brynn Breuner Brynn Breuner

You can be brilliant at what you do and still struggle to explain why people should hire you.

For coaches, consultants, and experts doing complex, transformational work, unclear messaging can keep valuable expertise hidden and potential clients confused.

In this session, Brynn Breuner, founder of MindSpark Branding, challenges the assumption that better marketing starts with finding cleverer words. Instead, she reveals why powerful messaging begins with a deeper understanding of yourself, your clients, and the value of your work.

Drawing on 30+ years of experience and her signature Words That Work system, Brynn explores how strategic alignment and emotional precision help experts communicate their value, strengthen their positioning, and create market-ready messaging that connects and sells.

Attendees will leave with a fresh perspective on turning language into leverage, clarity into clients, and expertise into opportunity.

Spend less time Marketing and Get High Ticket Clients with Speaking
Cari Brunton Speaker Trainer

You've probably heard that speaking is a great way to grow your business. Cool. But why does it feel like you're giving great talks… and then hearing absolutely nothing but crickets afterward?

The problem isn't your speaking. It's your system. In this session, Cari Brunton breaks down exactly how women business coaches are using speaking to book high-ticket clients consistently — without chasing leads, posting every day, or feeling gross and salesy at the end of their talks.

You'll walk away with a clear path from talk to booked call, and a simple strategy you can actually use — starting this week.

If you're ready to stop giving great talks to quiet rooms — this one's for you.

Business Marketing
Coach Marketing Training Content Marketing +5
Why Being More of Yourself Is Your Most Profitable Marketing Strategy
Cindy J Holbrook Cindy J, The Visibility Wiz

Being an expert at what you do doesn't automatically make you the obvious choice for your ideal clients. And trying to follow every marketing trend can leave you feeling overwhelmed, invisible, and disconnected from what makes you unique.

In this engaging session, Cindy J Holbrook, The Visibility Wiz, challenges the belief that more marketing is the answer. Instead, she introduces her Attract → Captivate → Convert framework, showing coaches, consultants, and entrepreneurs how authentic messaging and strategic visibility can help them stand out and attract dream clients.

Attendees will discover how to stop striving for perfection, identify visibility strategies aligned with their strengths, and create genuine connections that turn attention into paying clients.

Because growing your business shouldn't require becoming someone you're not.

Sell to What Matters—Without the Pressure.
Eliana Bautz - Mallachi Identity Architect

You may have the solution a prospect needs, but if you don't understand what matters to them, your message may not land.

That's not a flaw. It's how most of us are taught to sell: lead with what matters to us.

Eliana, the Identity Architect, teaches a simple, research-backed framework for understanding what motivates different people. Chally Group research found that only 18% of buyers purchase from a salesperson whose personality style they dislike.

When you understand someone's values and learn to speak to what matters to them, you build rapport faster, need less explaining, and face fewer objections, leading to stronger relationships and more sales, in business and in life.

Eliana also explores the beliefs that shape how we sell, lead, and receive. Her work helps you communicate your value without pressure or losing who you are.

You'll build trust, save time, grow your impact, influence, and income.

Business Education +3
Subconscious Mind Authenticity +14
From Best-Kept Secret to Sought-After Authority
Erik K. Johnson Podcast Talent Coach

What if creating more content is actually keeping you from becoming the recognized expert in your field?

Many entrepreneurs and professionals believe they need to post more, chase algorithms, and constantly compete for attention to grow their authority. But visibility alone doesn't create meaningful influence or lasting business relationships.

In this presentation, Erik K. Johnson challenges the belief that more content automatically leads to more clients and opportunities.

Drawing on nearly four decades of broadcasting experience, Erik explores how experts can transform their knowledge into compelling podcast content that builds trust, strengthens relationships, and positions them as sought-after authorities.

Attendees will discover why constantly creating more content can hold them back, the importance of becoming someone worth listening to, and how podcasting can support long-term authority and client attraction without the burnout of endless content production.

Truly Be Seen and Heard: Awaken Your Voice, Show Up, and Shine
Faith Rumer Faith Rumer

Your expertise can only create the impact it deserves when you have the confidence and presence to share it. Yet even accomplished coaches, consultants, and entrepreneurs can struggle with self-doubt, fear of visibility, and communicating their true value.

In this engaging, interactive session, Faith Rumer, voice and presence empowerment specialist and best-selling author of Truly Be Seen and Heard, shares insights from over 25 years of helping individuals express themselves authentically and communicate with confidence.

Through storytelling, guided reflection, and practical communication tools, attendees will explore how to overcome internal barriers, strengthen their authentic voice, and elevate their professional presence.

Participants will leave with greater clarity on how to communicate their expertise confidently, create meaningful connections, and become more visible and influential without compromising their authenticity.

You Are Not a Noun
Jordan Bridger Behavioral Scientist | TEDx Speaker

Fixed labels (introvert, anxious, not a leader) quietly cap what people attempt. Drawing on social psychology and 12 years of actor training, this session shows how identity labels form, why they stick, and how teams can practice flexible roles. Audiences leave with a simple practice to replace a label with a behavior they can test the next morning.

Leadership Mindset
Behavior Modification Behavioral Insights
Authority Without Apology: Stop Shrinking the Expertise You've Earned
Kate Young Speaker, Author & Entrepreneur

You've built the experience. You've earned the expertise. People already rely on your judgment. So why isn't your voice always part of the conversations where important decisions are made?

Too many accomplished women have become indispensable without being recognized as authorities. They carry responsibility, solve problems, and deliver results, yet their expertise often remains invisible.

In Authority Without Apology, Kate Woodward Young challenges the belief that being needed is the same as being in charge. Drawing on more than 30 years of leadership and business experience, she helps participants recognize the authority they've already earned and communicate its value with clarity.

Attendees will learn to identify the expertise others already rely on them for, distinguish between being indispensable and being recognized as an authority, and take one concrete action to put their expertise into a visible conversation, room, or decision.

Business Education +1
Decision-making Entrepreneurial Women +1
The Expertise-to-Impact Gap: Why Being Good at What You Do Isn’t Enough
Laura Doman Communication Strategist

You’ve spent years getting really good at what you do. But here’s the uncomfortable question: Can other people tell?

There’s often a gap between your actual expertise and the impact you make when you communicate it. And as your business grows, that gap gets expensive.

Whether you’re selling a high-value engagement, speaking, leading a workshop, appearing on video, or talking with a potential partner, people aren’t experiencing your résumé. They’re experiencing you.

Laura Doman shows you how to close the Expertise-to-Impact Gap so the way you communicate reflects the authority you’ve already earned. You’ll discover what makes accomplished experts unintentionally diminish their own impact, how to communicate value without trying so hard to prove it, and practical ways to become more believable, memorable, and trusted.

Because being an expert is one thing. Being experienced as one is another.

Business Entertainment & Art +2
Business Personal Development +16
The Hidden Profit Advantage: Why Your Next Level of Growth Is Already Inside Your Business
Lee Munch Business Strategist & Speaker

What if the next breakthrough in your business isn't about attracting more clients, launching another offer, or working longer hours?

Many established entrepreneurs have built successful businesses but still struggle to turn increased revenue into consistent profit, greater freedom, and sustainable growth.

In this practical and engaging presentation, business strategist Lee Munch challenges the assumption that doing more automatically produces better results.

Drawing on 20 years of experience, Lee explores how overlooked inefficiencies, profit leaks, underperforming systems, and excessive owner responsibility can quietly limit business success.

Attendees will discover why growth doesn't always mean profitability, how to recognize opportunities already present in their businesses, and why stronger systems and team ownership are essential to creating sustainable results.

The key takeaway: Your greatest opportunity may not be something new you need to add. It may be something valuable you've already built but haven't fully optimized.

Tell Your Story. Inspire Your Donors. Multiply Your Mission.
P Joanne Ray CEO & Fundraising Strategist

Your organization has valuable expertise, meaningful accomplishments, and powerful stories. But are you communicating them in ways that inspire people to take action?

Too often, leaders rely on statistics, activities, and accomplishments without communicating the human impact behind their work.

In this engaging presentation, P. Joanne Ray shares how association and nonprofit leaders can uncover compelling stories, communicate their value, and build stronger connections with donors, corporate partners, and key stakeholders.

Drawing on more than 40 years of executive leadership and communications experience, Joanne explores the difference between simply reporting results and telling stories that inspire engagement.

Attendees will discover opportunities to identify overlooked impact stories, align their messaging with the audiences they want to reach, and strengthen relationships through more meaningful communication.

Leave with fresh perspectives on turning organizational expertise and impact into stories that inspire support and advance your mission.

The Visibility Paradox: Why Brilliant Experts Stay Hidden
Rachael Hudson Transformational Leadership Coach

Being exceptional at what you do doesn't automatically mean being seen, heard or valued for it.

For many accomplished coaches, consultants and entrepreneurs, the biggest barrier to greater visibility and impact isn't a lack of expertise or strategy. It's the internal stories and unconscious patterns that quietly undermine confidence, self-trust and authentic authority.

In this thought-provoking and practical session, transformational leadership coach and story rewiring specialist Rachael Hudson explores why capable experts sometimes hold themselves back through perfectionism, imposter syndrome, over-responsibility and fear of visibility.

Drawing on more than 25 years of experience in mindset and human transformation, Rachael reveals how recognising the stories beneath our behaviour can change the way we communicate our value and show up professionally.

Attendees will leave with fresh insight, practical language and a clearer understanding of how to own their expertise, strengthen their authentic authority and become more visible without compromising who they are.

Stop Paying the Trust Tax: Turn the Relationships You Already Have into Consistent, Predictable Revenue
Roxie Jorgenson

Most established experts think they need more visibility, more leads, or a bigger audience to grow. But what if their next revenue opportunity is already sitting inside relationships they've built?

In this practical, interactive session, Roxie Jorgenson reveals the Trust Tax: the hidden revenue cost of overlooked referral partners, neglected client relationships, and warm connections that never convert.

Drawing on 30 years of relationship-driven business growth, including growing a corporate partnerships program from $164K to over $1M annually without ads or cold outreach, Roxie shows coaches, consultants, and business owners how to identify where trust is leaking from their existing networks.

Attendees will calculate their own Trust Tax, discover how to evaluate their highest-value relationships, and recognize the signals that indicate when a connection is ready to move forward.

They'll leave with a specific next move toward more predictable, relationship-driven revenue.

3 Hidden Patterns Keeping You From the Life and Success You Really Want
Samantha Rines O'Dell Health & Embodiment Practitioner

You know what you want, so why does moving toward it sometimes feel so difficult?

In this engaging and thought provoking talk, Samantha Rines O'Dell reveals three hidden patterns that may be quietly affecting your confidence, relationships, wellbeing, and success. Through relatable stories, real client experiences, and insights into the nervous system, you'll discover why familiar responses can keep you stuck, even when you're ready for something different.

Walk away with a fresh perspective on what's been holding you back and a meaningful first step toward creating a life that feels as fulfilling on the inside as it looks on the outside.

Public speaking as a tool to enhance Your visibility
Sebastian Uzcategui Public speaker

Mastering public speaking transforms your expertise into an undeniable market presence, positioning you as an authority in your field. This talk reveals how sharing your authentic story, insights, and unique framework on stage, podcasts, and workshops elevates your brand, expands your network, and unlocks higher-tier business opportunities. You’ll learn actionable strategies to command attention, articulate your value with clarity, and leverage every speaking engagement into long-term growth and visibility.

The One-to-One Ceiling: How to Turn Your Expertise Into a High-Ticket Offer That Sells
Sheryl Plouffe Business Strategist & AI Architect

Most established experts hit the same wall somewhere between $100,000 and $300,000 a year. The calendar is full, the results are real, and every new dollar costs another hour of your time.

In this session, Sheryl Plouffe, CEO of ICONMAKER®, walks you through the three decisions that turn expertise into a high-ticket offer. You’ll learn how to tell whether your expertise supports a premium offer, what that offer needs to deliver results without more of your hours, and how to start selling it through the conversations and relationships you already have.

You’ll leave knowing what your high-ticket offer could look like and what to validate first, before you spend 18 months building the wrong thing.

The Soul-Aligned Success Method: Beyond Hustle and Self-Sacrifice
Stephanie McAuliffe

What if the very patterns that helped you build your business are now keeping you from your next level of success?

Many established entrepreneurs find themselves caught between two cycles: Push (hustle harder) and Withdraw (heal more). Neither creates the sustainable growth, fulfillment, or freedom they're seeking.

Drawing on her 27-year Wall Street career and her work as Founder of The Way of the Diamond Warrior, Stephanie McAuliffe introduces The Soul-Aligned Success Method, an approach that brings practical business strategy and inner transformation together.

Attendees will explore how subconscious patterns influence their decisions, leadership, and capacity for growth. They'll gain insight into recognizing what keeps them stuck, understanding the relationship between masculine and feminine energies, and moving toward greater impact, income, and inner peace without sacrificing themselves in the process.

Collaborative Retreats for Shared Fill and Reward
Val Vick Val Vick

What if growing your business didn't mean carrying every responsibility, expense, and risk on your own?

For coaches, consultants, and entrepreneurs, client retreats can create meaningful opportunities to strengthen communities, deepen client relationships, and generate additional revenue. Yet many business owners hesitate because of the financial pressure and work involved in hosting these experiences.

In this presentation, Retreat Revenue Architect Val Vick introduces her Collaborative Retreat Revenue Model, a partnership-centered approach to creating profitable, transformational client retreats.

Attendees will discover how collaboration can help reduce financial exposure, expand opportunities for retreat participation, and support stronger business relationships.

Val will also explore how retreats can contribute to increased client retention, referrals, lifetime value, and repeatable revenue.

Participants will leave with a fresh perspective on how strategic partnerships and in-person experiences can support sustainable business growth.

S.A.L.E.S. Magic™: The Love-Based Sales System That Changes Everything
Victoria Buckmann Founder, L.I.F.E. Academy Movement

What if the key to becoming more successful in sales isn't pushing harder, perfecting your pitch, or learning another closing technique?

Victoria Buckmann challenges the traditional belief that successful selling requires pressure and persuasion.

Drawing from her experience as a top corporate sales producer and creator of S.A.L.E.S. Magic™, Victoria shares a different perspective: sales can be grounded in love, service, and authentic connection.

Having grown her annual earnings from $24,000 to $265,000 and achieved extraordinary sales results through a service-centered approach, Victoria understands the power of changing how we think about selling.

In this presentation, women entrepreneurs will explore how internal beliefs influence their relationship with sales, why traditional pressure-based approaches can create resistance, and what becomes possible when selling begins with service rather than fear.

Discover a more authentic way to approach sales while remaining true to who you are.