If you’re tired of working harder at marketing without seeing enough of the right clients, the answer may not be doing more. In this session, you’ll discover what could be making client attraction harder than it needs to be and what to do differently.

• Discover why trying to market like everyone else may actually be costing you clients and how leaning into who you are can attract more of the RIGHT people.
• Learn how to make your message more magnetic so dream clients quickly recognize, “This is exactly who I need.”
• Create a simpler path to consistent clients without constantly posting, constantly trying to find your next client, or adding more marketing to your plate.

Erik K. Johnson helps experts turn their knowledge into a client-attracting podcast platform that builds authority, influence, and powerful relationships. In this presentation, Erik reveals why creating more content can actually keep you stuck and how a podcast can become an evergreen client-acquisition machine. Attendees will discover how content creators can become recognized authorities without constantly posting, chasing algorithms, or burning themselves out. The goal is to help experts move from being the best-kept secret to becoming a sought-after authority and go-to voice in their field.

In this presentation, Jennie shares how a podcast of ANY size can attract clients and generate revenue for their business.

You can have a great offer and a solid marketing strategy—and still struggle to consistently attract the clients you want.

Why? Because client attraction isn’t only about what you’re doing. It’s also about who you are being while you’re doing it.

In this engaging session, Lynn Tranchell reveals how unconscious thought patterns, beliefs, and habits can influence your visibility, confidence, sales conversations, and willingness to take action.

You’ll discover how to:

• Recognize the hidden patterns that may be limiting your client attraction
• Interrupt patterns that keep you stuck in overthinking, hesitation, or efforting
• Replace limiting thought patterns with more empowering ones
• Turn greater self-awareness into aligned, inspired action

Because your next level of client attraction may not require more effort or another strategy.

It may require becoming the person who can create the results you’re seeking.

Sheryl Plouffe helps coaches, consultants, and entrepreneurs turn their expertise into sustainable business growth. In this presentation, she shares a practical approach to client attraction centered on three priorities: starting with high-ticket offers, leveraging AI, and building relationships. Rather than focusing on visibility for visibility’s sake, Sheryl connects authority and marketing to the strategies that help experts create meaningful relationships and revenue opportunities. Drawing on her experience in business growth, digital marketing, podcasting, and AI-powered productivity, she’ll help attendees think more strategically about how they position and monetize their expertise. Attendees will leave with a clearer perspective on attracting clients while using AI to save time and keeping genuine relationships at the center of their growth strategy.

Imagine sitting down to create an email or social post and finding the words to show the right people why your work matters. Useful content that sounds like you and gives potential clients a reason to pay attention.

Steve will share how AI can support that kind of marketing, drawing on three years of hands-on use. You'll discover:

• What helps AI reflect your expertise and voice, so you're more confident sharing the result.
• How clearer messaging can help potential clients recognise that your work is relevant to them.
• Where AI can save time on content, giving you more room for client work and conversations.

Come away seeing how AI could help you become more visible and better understood, with a clearer sense of what makes its output useful.

You know your work helps people. Imagine having a clearer sense of what brings the next right-fit client to your door, and where your marketing effort is most likely to make a difference.

Steve will explore why people can appreciate your expertise and still hesitate to get in touch. Through familiar examples, you'll discover:

• Why positive comments and genuine interest don't always become enquiries.
• What helps someone move from admiring your work to seeing it as relevant to their own situation.
• How an overlooked step between first contact and booking can leave your calendar unpredictable.

You may realise you're closer to your next client conversation than you thought, with a clearer idea of what deserves your attention.

Picture finishing a talk and hearing from someone who already understands how you could help them. That's the kind of opportunity a well-chosen speaking appearance can create.

In this session, Steve shares what helps your message stay with listeners and makes reaching out feel natural. You'll discover why the right audience can matter more than the size of the audience, and how the invitation at the end of your talk can change what happens afterward.

One useful realisation: a talk can earn plenty of compliments while leaving interested people unsure what to do next.

Come away with a clearer picture of how your next speaking opportunity could lead to conversations with people who see the value of working with you.

It's easier to have a useful client conversation when the other person already feels comfortable with you and understands how you can help.

Good follow-up gives that confidence time to grow. Steve will share practical examples of staying in touch in ways that help interested people feel ready to take the next step.

• Discover why a quiet prospect may still be interested.
• See how useful messages can answer the questions people haven't asked you yet.
• Understand how a timely reminder or clear invitation can make it easier for someone to reconnect.

You may start to see follow-up as a welcome continuation of a conversation. Leave with ideas for helping more of the people who already know you feel ready to talk.

Imagine becoming known as the person who brings useful ideas and trusted experts together around a problem your clients care about.

Hosting a summit can help you build that position, even while your own audience is still growing. Steve will explain how a focused event can introduce your work to new people and give them a reason to remember you.

You'll discover how choosing relevant speakers can open doors to lasting partnerships, why your role as host helps people experience your judgement, and how relationships started during an event can continue afterward.

The realisation to watch for: you can create a valuable place in your niche by bringing the right conversation together. Come away seeing what hosting could make possible for your business.

You've spent decades building your expertise, yet your visibility, influence, income, and opportunities may still not reflect the true value you bring to the marketplace.

In today's Authority Economy™, expertise alone is no longer enough. The real question is: what's creating the invisible gap between what you know and how the market perceives you?

In This Session, You'll Discover:

• the hidden Authority Gap™ that keeps brilliant experts overlooked despite decades of experience
• what you're focusing on that's quietly preventing you from becoming the obvious choice
• the Authority Alignment™ Framework that transforms expertise into authority
• the single mindset and positioning shift that moves you from being the industry's best-kept secret to becoming the sought-after authority

By the end of this session, you'll identify your greatest Authority Gap, understand why your expertise hasn't translated into the recognition and income it deserves, and leave with a practical roadmap to build premium authority.

Getting clients and on stage today starts with getting on screen. 90% prospects make decisions based on speakers' video assets!

No matter where you get leads from: outbound, referral, inbound, Video is the single biggest factor that leads converts interest into booked call

For coaches and speakers, video is no longer optional, it’s the difference between them being booked or not. But it’s overwhelming! Do I need a demo video? Shall I get videos on my social media? Should I make custom videos! It’s just too much to swallow!

Learning Outcomes:

• 3 specific videos that are a MUST for every coach and speaker!
• The Secret to Spectacular Demo Reel
• Post Like a Pro – Timing, frequency & strategies to work with the algorithm.
• Content Styles That Work – 7 proven formats that generated 100M+ views.
• Live Audit – Real-time feedback on your videos.