Learn how to transform your writing into a thriving business by leveraging multiple revenue streams, building a loyal audience, and creating unique opportunities tailored to your brand.

Through practical steps and real-world examples, you’ll discover how to:

• Develop creative monetization strategies like courses, merchandise, and licensing.

• Expand your reach through social media, audiobooks, and speaking engagements.

• Build a sustainable, profitable author business while staying true to your creative vision.

There is a tremendous amount of misinformation about audiobook narration and production. This leads many authors to not consider one or spend money to self-narrate and still not have a published audiobook. My presentation clears up these issues. 

I detail whether to self-narrate and what it takes to make that decision, how to find the perfect narrator, and the distribution platforms and their pros and cons. I'll also touch on fiction versus nonfiction narration and whether it's a good idea to even make an audiobook version.  

Use online marketing to effectively attract ideal clients into your world. 

You might be leaving money on the table if you are not setting up automated systems to enable your audience to start on a customer journey with you. 

I will discuss lead magnets, landing pages, email marketing, and how these can lead to more conversions and clients.

In this Q&A style presentation, participants will learn about book marketing from a publishing professional. If you want to learn tips for marketing your book, this presentation will interest you.

We've all just learned so much from our fellow authors and service providers. How can we leverage what we learned, without overwhelming ourselves?! Group discussion mastermind-style.

What's the difference between a writer and an author? This is a subject of debate, but to cut through the pomposity, I suggest the difference is simple: A writer becomes an author when they complete their WIP. They may go on to publish it or they may put in on a proverbial shelf in the attic. What matters is they took an idea and saw it through to completion. I coach authors who are brand-new at the game and those who, while seasoned, need help with crafting or accountability. Coaching them through a series of steps, together we work toward the goal: a completed manuscript. What writers ultimately look for is an objective person they can share their ideas with, get feedback from, and hold them accountable to their schedules. Like in athletics, coaching takes an equal measure of patience, perseverance, and faith in the person even when they don't have faith in themselves. In the presentation, I will share best practices and a list of do's and don'ts to protect coaches from client pitfalls. For the coach, the best feedback one can hear is the client saying, “I could have never done that without you.” 

Santou Carter unveils the power of strategic guest podcasting that authors can use for business (and personal) growth.

Drawing from over 25 years of experience as a mentor for personal and professional development, Santou discusses how intentional conversations on podcasts as a guest can leverage the hosts’ community to increase your email community to drive book sales and increase your influence on the wider global community.

Attendees will discover:

• The art of being a desirable guest expert
• Techniques and strategies for turning guest podcast appearances into tangible sales opportunities
• The crucial follow up activities after a guest podcast appearance
• and more

Whether you're an established entrepreneur looking to expand your influence or a budding business owner seeking to make your mark, this talk will equip you with the tools to transform a guest podcast appearance into a powerful engine for evergreen exposure.

Join Santou to unlock your full potential as an engaging guest author on podcasts to increase your book sales.

Do you have a book that has the potential to generate more than just sales? In this presentation, Steve Feld, a seasoned business strategist and author of nine successful business books, will walk you through how to transform your written work into an automated program and engaging workshops. Steve will share actionable insights into leveraging the content from your book to build scalable, automated systems that can drive revenue and create lasting impact.

Whether you're a coach, consultant, or entrepreneur, you'll learn how to package your expertise into programs that practically run themselves and workshops that deliver real value to your audience. With proven strategies for automation, marketing, and delivery, you’ll walk away with a roadmap for turning your book into a dynamic business asset.

Join us to explore:

• Structuring your book content for an automated program
• Designing impactful workshops that complement your book
• Tools and platforms for automating delivery and marketing
• Monetization strategies and scaling your offerings

This session is perfect for authors who want to increase their influence, maximize their book’s potential, and create new income streams.

1) Why Best Seller is the most foundational element to marketing 

2)Why everyone's story is important 

3)What do you do with the title "Best Seller"