Celebrating Authors Series: Brand Messaging & Positioning
Name
Celebrating Authors Series: Brand Messaging & Positioning
Created 10 months 2 days ago
Organizer Marilyn McLeod
Celebrating Authors Series: Brand Messaging & Positioning
Timezone
Timezone: Pacific Time (US and Canada)

Event date(s): -

Registration ends: Sat, Sep 28, 2024 6:00 PM (1 week 5 days from now)

Open: Accepting Speaker Applications Until Wednesday, 18 September, 6:00 PM
Description

Can You Help Authors With Their Positioning?

Branding, messaging, positioning … so important when an author chooses their topic and writes their book for their chosen audience.

What is your unique approach to success in this arena?

We'd love to hear your stories … what you've tried, and what's worked best for you.

What's in it for you?

Let us know in your application what benefit you'd like as a result of your presentation. Some ideas:

  • If you've written books that lead to your services, you'll be able to share your opt in page link to your lead magnet.
  • If you're looking for a support group of authors or others to help you, this is a great way to introduce yourself to potential members of your support group.
  • You'll receive a link to a recording of your presentation so you can use it as a way to introduce yourself to future collaborators and clients.
  • Depending on your presentation and how it fits into Marilyn's future plans, you may be invited to participate in subsequent programs and opportunities.
Speakers
How to Write the Book Your Audience Stands in Line to Purchase
Angela Heath CEO

How do you write a book that outperforms 90% of Amazon best sellers? You write the book your audience are already looking for.  With the use of AI, you will learn so much about your ideal reader that you will know what to write, where to sell it, the upsell funnel, launch ideas and more.

How to Write and Publish a Bestseller
Katelyn Silva CEO of and Founder of We Write Books

Publishing a bestselling book is like walking through the wardrobe into Narnia. It opens up a whole new world of possibilities. You start to dream bigger, gain fresh ideas. People want to hear what you have to say, and you start to change their lives. All those dreams that seemed out of reach are goals you can accomplish.  

In this session you will learn:

• Why the world needs your book 

• How to write your book in a way that turns your reader into a raving fan 

• How to use your book launch to catapult into this new world of possibilities 

The Author Advantage: Elevate Your Brand Authority and Transform Your Book into a Client Magnet
Lynda Sunshine West Founder & CEO, Action Takers Publishing

Whether you're an aspiring author or a seasoned entrepreneur, "The Author Advantage" will equip you with the tools, strategies, and inspiration you need to transform your book into a powerful tool for client attraction and brand elevation.

You'll walk away with:

  1. Insights on Positioning Your Book as the Ultimate Business Card
  2. Strategies to Extract and Amplify Key Insights from Your Book
  3. Knowledge of How to Establish Yourself as an Authority in Your Space
  4. Techniques for Using Your Book to Maximize Your Visibility
  5. Understanding of How to Monetize Your Book
Welcome to the Summit!
Marilyn McLeod Speaker, Producer, Publisher

This is your chance to speak as an attendee. What brings you to this summit, and what would you like to receive from your time investment?  Where are you in the process of being an author? What resources would help you, and what would you like from other attendees? Let's get to know each other so we can make the most of our time together today.

Consider the Possibility Mastermind ... How Can You Apply What You Learned Today? Group Discussion.
Marilyn McLeod Speaker, Producer, Publisher

We've all just learned so much from our fellow authors and service providers. How can we leverage what we learned, without overwhelming ourselves?! Group discussion mastermind-style.

Author Status: The Ultimate Positioning Strategy for Entrepreneurs
Seema Giri Founder & CEO of Uplyft Media

In a crowded market, standing out as an entrepreneur, coach, or business owner requires more than just expertise—it requires strategic positioning. One of the most powerful ways to achieve this is by becoming a best-selling author. This session will delve into how you can use your book to elevate your brand, enhance your credibility, and position yourself as a leading authority in your industry. We’ll explore unique approaches to positioning yourself through your book and discuss the tangible benefits this strategy can bring to your business, from attracting more clients to opening doors for new opportunities.

Key Takeaways:

  • Positioning Through Authorship: Understand how becoming a best-selling author can serve as a strategic tool to enhance your personal brand and business reputation.
  • Building Authority: Learn how to use your book to position yourself as a thought leader in your industry, attracting ideal clients and standing out in a competitive market.
  • Maximizing Your Impact: Explore how author status can create new opportunities for speaking engagements, collaborations, and further growth in your business.
Business Education +3
Audience Rapport Publishing Services +1
Generating Multiple Streams of Income from a Book
Shanae Cooper-Robinson Getting Clear with your Message

Shanae will share practical strategies that authors can use to generate multiple source of income from their books.