Whether you already have a brand or not, your book can inspire your ideal audience, while building your credibility, revenue and influence. Discover how to write for your ideal audience, so they feel powerfully connected and want to engage you.

In this dynamic presentation, Helen Chang, bestselling ghostwriter, entrepreneur and speaker, breaks down the key elements to translating your brand into a compelling non-fiction book. The three key elements comprise: 1. Your Audience’s Why (Avatar) 2. Your Why (Author Brand) 3. The Next Why (Brand Promise).

TBD

Becoming a Published Author can create authority, credibility and visibility.

Despite this fact, Professional Writers make up only 0.03% of the population!

I will show you how to reverse engineer your book, to make the process easier for you, increase your probability of becoming a published author, and actually use your book to effectively create success in your business.

Many authors struggle with getting people to buy their books. They're not sure what they are doing wrong and what to change. With so many books out there, they are baffled at how to stand out!

These are common challenges for authors.

In this talk, Nicki will share:

• The 3 steps to create a powerful marketing message
• The mistakes to avoid with your marketing and how to get a better return on your marketing investment
• The secret to attracting more people to buy your books