Welcome to GSD Marketing Interactive Summit
The Concept
Many entrepreneurs have consuming plenty of marketing content. They've watched videos. They've read books. They've attended webinars. They've gone to summits. They've got lots of information, but they're not taking action.
The purpose of this summit is to provide them actionable information which they can take action on immediately. If you're talking to them about creating a brand statement, then they should actually create a brand statement during your presentation. If you're talking about going Live on Facebook, then they should do a Live during your talk.
This is not the Learn About Stuff Marketing Interactive Summit. This is the Get Stuff Done Marketing Interactive Summit.
You may want to provide some theory and context for what you will have them do, but every presentation must include a piece of action that that the audience can take immediately.
In your application, please include in the description of your talk what action your audience will take during your talk. This is both so we know that you will be a good fit, and also so we can use this to promote the event.
The Audience
The audience are entrepreneurs and solopreneurs who are looking to grow their business through various marketing strategies. They are looking for tactics that they can deploy immediately without massive expense or infrastructure.
Most of our audience does not have a large support team, so they are looking for ideas that they can execute themselves without having to become full time marketers.
Your Speaker Experience
This event is produced by Michael Whitehouse, and Michael creates events that a fun, engaging, exciting, and valuable to the audience and the speakers. This is not a watch with your camera off while you do something else event. This is not a drop in, give your talk, and leave event. This is an interactive event!
We want to create an event that you will enjoy speaking at and get value from, so we're open to pretty much anything that will provide value to the audience as long as it has an action item for the audience to engage in immediately. More interaction is always better than less interaction. That keeps the energy up in the room, keeps the audience engaged, and makes it more fun for you.
You are welcome offer your gift (the one you put in the application) during your talk as long as it is low key and not pitchy. Offering good. Infomercial bad.
Event Style
The event will be a live, Zoom-based event running 11 AM to 5 PM Eastern Time.
We're aiming for engagement. We want an event where people feel they are part of something, not where they feel like they are watching a YouTube video.
This means that we'll have interactive activities. It means we encourage interactive presentations.
It also means that we encourage speakers to be there for as much of the event as possible because you'll be making some connections while you're there. (Speakers are required to attend for at least 2 hours of the event)
Schedule Structure
Speaking slots will be 20 minutes including the time for the audience to take the action you are teaching them.
Each hour will be formatted as follows:
0-20 Speaker
20-30 Interaction
30-50 Speaker
50-60 Interaction
The last 10 minutes of each half hour are for interaction, which could be speed networking, hotseat coaching/laser coaching, Q&A, or even an interactive activity.
If you have an activity you'd like to lead in the interaction block after your talk, please let us know ahead of time.
Recordings
All presentations will be recorded.
Any speakers who achieve the minimum number of opt-ins (which should be all of you, right?) will have their presentation shared out to the entire list of registrants in the days after the event.
Additionally, some videos may be shared out to attendees or others on my list for various reasons including promoting that speaker's affiliate link or program.
By applying to this summit, you are granting ConCardia, LLC and Michael Whitehouse full and irrevocable rights to all recordings made during the event. These recordings may be edited and deployed in anyway that we choose for the benefit of our audiences.
Speaker Expectations
- Promote the event and generate a minimum of 10 opt-ins
- Attend for at least 2 hours in addition to your speaking time
- Have an action item for the audience to do during your talk
- Actively engage with other speakers and participants throughout the event
Promotion
Speakers are expected to generate a minimum of 10 opt-ins. Swipe copy will be provided, or you can write your own copy. If you write really good copy, I'll share it with the other speakers and credit you.
In addition to traditional swipe copy, Guest Letters will be provided which you can share verbatim as a letter from the organizers to your audience.
If you bring in at least 25 opt ins, Michael Whitehouse will promote your affiliate offer to his entire list.
The top three promoters (by total opt-ins) will be promoted to the entire list of attendees and Michael's own entire mailing list, whatever you would like to share (within reason), no affiliate necessary.
The Concept
Many entrepreneurs have consuming plenty of marketing content. They've watched videos. They've read books. They've attended webinars. They've gone to summits. They've got lots of information, but they're not taking action.
The purpose of this summit is to provide them actionable information which they can take action on immediately. If you're talking to them about creating a brand statement, then they should actually create a brand statement during your presentation. If you're talking about going Live on Facebook, then they should do a Live during your talk.
This is not the Learn About Stuff Marketing Interactive Summit. This is the Get Stuff Done Marketing Interactive Summit.
You may want to provide some theory and context for what you will have them do, but every presentation must include a piece of action that that the audience can take immediately.
In your application, please include in the description of your talk what action your audience will take during your talk. This is both so we know that you will be a good fit, and also so we can use this to promote the event.
The Audience
The audience are entrepreneurs and solopreneurs who are looking to grow their business through various marketing strategies. They are looking for tactics that they can deploy immediately without massive expense or infrastructure.
Most of our audience does not have a large support team, so they are looking for ideas that they can execute themselves without having to become full time marketers.
Your Speaker Experience
This event is produced by Michael Whitehouse, and Michael creates events that a fun, engaging, exciting, and valuable to the audience and the speakers. This is not a watch with your camera off while you do something else event. This is not a drop in, give your talk, and leave event. This is an interactive event!
We want to create an event that you will enjoy speaking at and get value from, so we're open to pretty much anything that will provide value to the audience as long as it has an action item for the audience to engage in immediately. More interaction is always better than less interaction. That keeps the energy up in the room, keeps the audience engaged, and makes it more fun for you.
You are welcome offer your gift (the one you put in the application) during your talk as long as it is low key and not pitchy. Offering good. Infomercial bad.
Event Style
The event will be a live, Zoom-based event running 11 AM to 5 PM Eastern Time.
We're aiming for engagement. We want an event where people feel they are part of something, not where they feel like they are watching a YouTube video.
This means that we'll have interactive activities. It means we encourage interactive presentations.
It also means that we encourage speakers to be there for as much of the event as possible because you'll be making some connections while you're there. (Speakers are required to attend for at least 2 hours of the event)
Schedule Structure
Speaking slots will be 20 minutes including the time for the audience to take the action you are teaching them.
Each hour will be formatted as follows:
0-20 Speaker
20-30 Interaction
30-50 Speaker
50-60 Interaction
The last 10 minutes of each half hour are for interaction, which could be speed networking, hotseat coaching/laser coaching, Q&A, or even an interactive activity.
If you have an activity you'd like to lead in the interaction block after your talk, please let us know ahead of time.
Recordings
All presentations will be recorded.
Any speakers who achieve the minimum number of opt-ins (which should be all of you, right?) will have their presentation shared out to the entire list of registrants in the days after the event.
Additionally, some videos may be shared out to attendees or others on my list for various reasons including promoting that speaker's affiliate link or program.
By applying to this summit, you are granting ConCardia, LLC and Michael Whitehouse full and irrevocable rights to all recordings made during the event. These recordings may be edited and deployed in anyway that we choose for the benefit of our audiences.
Speaker Expectations
- Promote the event and generate a minimum of 10 opt-ins
- Attend for at least 2 hours in addition to your speaking time
- Have an action item for the audience to do during your talk
- Actively engage with other speakers and participants throughout the event
Promotion
Speakers are expected to generate a minimum of 10 opt-ins. Swipe copy will be provided, or you can write your own copy. If you write really good copy, I'll share it with the other speakers and credit you.
In addition to traditional swipe copy, Guest Letters will be provided which you can share verbatim as a letter from the organizers to your audience.
If you bring in at least 25 opt ins, Michael Whitehouse will promote your affiliate offer to his entire list.
The top three promoters (by total opt-ins) will be promoted to the entire list of attendees and Michael's own entire mailing list, whatever you would like to share (within reason), no affiliate necessary.